Facts You Never New About Yahoo, Google, Ask Jeeves, And Alltheweb
Almost 85% of all knowledge obtained online starts with somebody doing research on one or more search engines. Weather it be a product or a service, search engines are the most likely tool people are using to find what they want. You would benefit greatly to gain an understanding of how search engines can help grow your business.
Search engines have two basic styles - portal and search box focused. In either search style, results depend on inclusion within the engine?s extensive database, some using human editing and others fully automated, some requiring paid inclusion and others free. Search results listings are called SERP?s or search engine result pages.
Studies have shown that search engines and links are the most effective way to reach web users. While other successful internet marketing tactics include word of mouth and traditional direct mail advertising.
Search engine marketing is tiered, meaning one may promote a website on the search engines at various levels of visibility. Each level offers a distinctly different service than the next. At the most basic level of marketing is search engine listing which is simply registration in any given search database. This doesn?t guarantee or solidify ranking in the top results, but does obtain consideration. The next level is called search engine optimization, or improving a website?s ability to gain top rankings in SERP?s.
To rank relevantly within search engine results, websites must be considered relevant for a particular search algorithm for that particular keyword or phrase. This is a dynamic and growing strategy based on various tactics aimed to use search algorithms to the marketer?s best advantage. Currently, websites rank highest when each page is optimized separately. Metatags are thus developed with appropriate content.
There are countless search engines driving traffic to websites. Most of these are small, targeted and growing, while others have large, broad and loyal audiences. Just a few search engines control the majority of queries on the Internet. These leaders include: Yahoo, Google, Ask Jeeves, and AllTheWeb.
Other search sites compile results from multiple search engines into all-encompassing SERP?s. Finally, a one-of-a-kind undertaking, the Open Directory Project or DMOZ is a non-commercial directory focused on human-editing and free inclusion.
Studies also indicate search engines and links are the most effective method to reach users. According to GVU users survey, 85 percent of all new visitors currently arrive from search engines. Other strong marketing venues include word of mouth and print direct mail advertising.
Traffic Facts
The following shows the average reach. For instance, if you sampled a million Internet users, average reach states how many visit each of the follow (Metrics as of February 2005.)
Yahoo301,800 reach per million Internet users Google170,650 reach per million Internet users Ask Jeeves6,905 reach per million Internet users AllTheWeb1,070 reach per million Internet users Dogpile1,485 reach per million Internet users DMOZ1,880 reach per million Internet users
Today Yahoo is the top ranked, highly trafficked website on the Internet. Word of mouth grew into what is now a publicly traded company. Yahoo listing is as important as that in the phone book.
Google.com open in a garage in September 1998 in Menlo Park, California. Google handled more than 100 million search queries a day by the end of 2000.
In February 2002, Google launched Ad Words, a self-serve cost per click advertising model. In December 2002, Google launched Froogle, a free product search service. 2004 brings Local Search and Gmail, as well as a public offering under the ticker GOOG.
No longer a garage business, Google reaches an average of 148,800 million users each day. Being included in the next Googlebot Internet crawls is as important as drinking milk.
Ask Jeeves Inc. was founded in 1996 and is now a publicly traded company with headquarters in California. Its syndicates search technology and advertising units to a affiliate partner network including Excite, http://Ask.com, Teoma, Ask Jeeves Kids, MyWebSearch, MySearch, MyWay, MaxOnline, iwon.
Ask Jeeves began as a human-edited listing but has since abandoned this for algorithmic search results. Smart Search allows users to search keywords such as celebrity names and receive an instant biography and photograph above results. Binocular icons next to certain results allow quick web page previews.
A Overture Services business, AlltheWeb?s index (provided by Yahoo) includes billions of web pages, as well as tens of millions of PDF and MS Word files. AlltheWeb offers specialized search tools for the major browsers and advanced search features, supporting searches in 36 different languages, news, images, audio, video and multimedia files.
AlltheWeb is powered by FAST and considered by some as a likely candidate to exceed Google?s success. The search engine?s strongest asset is fresh information, re-indexing sites and removing broken links every 7-11 days. AllTheWeb is also know for its SafeSearch filtering option that removes offensive content from SERP?s.
The information provided here should give you a good insight into understanding how the major search engines got their start. Market your website to these top search engines and improve traffic to your online business.
Don?t give up! If at first you don?t succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don?t set unrealistic goals. Contrary to popular beliefs, having a successful, profit making, online business doesn?t happen overnight.
Shirley Kelly is a full-time internet marketer who has written over 200 articles in print and published 5 ebooks. To read her latest book, "The Newbies Guide To Internet Marketing" visit her at http://www.websitemarketing2.com
Related Articles:
How To Double Your Site Traffic
It seems like a difficult task to increase your site traffic. Many have tried and failed Its not like in the real world where you can place a big banner outside your store claiming low prices and half off discounts.
Getting Quality Inbound Links With 3 Way Links
It's the dream of every online blogger and website owner to get to the first page of the search engines, especially google. When it comes to search engine optimization (SEO), to be on top of the search engines is to have as many people link your site to theirs - One-way.
Using Viral Marketing To Draw An Endless Stream Of Targeted Traffic To Your Websites
It has to be one of the most simple yet powerful internet marketing & branding tactics - viral marketing. Done right, it will draw laser targeted prospects to your websites & products. It will brand you as an expert in your niche. It will explode your list. And yes, it will do wonders for your bottom line too.
The Google Feedback Loop For Quality Traffic
**For this to work, you need some kind of tracking for your website/web pages that tells you which search engines send people to you for what keyword searches.
Search Engine Optimization: Gearing Up For 2008 and Beyond
The SEO paradigm shift has already started kicking in. As search engine algorithms evolve, more weight is placed on trust-based factors and topical-relevance forcing marketers to sharpen up or lose their edge. Keyword density, perfect anchor text alignment and sheer volume of link equity will not cut it any more.
Timeshare Company Distinguishes Itself Through Search Engine Optimization
Successful dot-coms can show up in unlikely places. Timeshare company starts small, grows fast, thanks to internet marketing skills of founders.
Are You Doing This To Increase Your Google Page Rank?
I receive a number of emails from people who are customers and a lot who are not, but could use some advice on how to increase their website`s Google page rank.
What is Behind Google's Acquisition of Dodgeball.com
Google acquired Dodgeball.com that brings social networking to mobile phones based in New York.
{{{Free Article Submission {{{Sites|}}}|Article Submission}}} Are Your Gateway to Targeted Traffic
There are hundreds of {{{"free article submission"|free article}}} sites {{{that will {{{gladly|}}} accept your articles written to provide readers with useful information| that allow authors post their articles}}}. As long as these articles are not thinly disguised sales letters, but provide solid content, these sites will accept them for publication, copyright free. In turn, they will then make those articles available for reading--and for publication--for anyone else browsing their article archives. Ezine publishers hungering for good, quality information to provide to their subscribers will include some of these articles in their own publications. Soon, your articles are making their way across the Internet. ...And at the end of each ar...
Your SEO May Be More Important Than Your CEO -- NMI Explains the Importance of Search Engine Optimization
Search engine optimization professionals are in high demand. For a company to be successful online, a creative SEO strategy must be implemented. This release explains the importance of an effective SEO executive.
Winning the Search Engine Wars!
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate technology. Here is some insight gained from years of experience providing these services to clients.
Adwords Google Management
Internet Marketing: Internet Or Online Marketing A marketing tool is a tool that people use to create what we call lead prosperity. "If you are not in lead prosperity, you are not making money with your online business". With lead generation marketing tools you may decide to create several lead capture pages which are designed to generate interest from prospects on your business. The pages will contain a place to enter their contact information i.e. (name, telephone number, and email). This is also called a lead capture form. Proper market research will give you an idea as to what aspects you will have to consider before undertaken marketing online. One of the best methods of developing an affiliate network is by providing content in additi...
Unleash The Web Traffic Avalanche
Getting traffic can be one of the most perplexing parts about owning a website. Let�s say you have spent your valuable time, energy, and money setting up a website with great content that delivers fantastic value to your visitors. You even have relevant products to sell on your site, and you�re ready for the money to start rolling in. Only problem is, you�re not getting the visitors you need to start converting visitors to sales.
Seo Profile: Shoemoney
Jeremy Schoemaker, aka Shoemoney, is one of the most popular (and sometimes controversial) members of the search engine marketing community. While Shoemoney did ?attend? college for three years, he never completed a degree because he spent the majority of his time expanding his company, Shoemoney Media Group. After the ?dot com crash? took place, Shoemoney was forced to take a job with Wells Fargo and Commercial Federal Bank. Although he was temporarily a member of the ?corporate? world, Shoemoney continued to manage his server and work on his web sites. He eventually quit those jobs and returned to the search engine marketing world.
New Internet Real Estate Company Launches The Search Engine For Easy To Buy Real Estate
Forsalebyweb.com, a new internet-based real estate company, enables sellers to save on commission and buyers to receive 100% rebate on the commission the company receives from other companies.
