Snickers and Budweiser Most Successful At Driving Internet Traffic on Day Following Super Bowl XLI
Internet-based only businesses have long experimented with Super Bowl advertising to varying degrees of success. In 2007, Salesgenie.com and GoDaddy.com were the dot-com advertisers that showed the largest increases in market share of visits on February 5, 2007 versus January 29, 2007, at 156 percent and 75 percent respectively.
Americans also went online to watch the ads, as increased traffic levels were seen on the Monday following the game at websites that hosted the Super Bowl commercials. While the market share of visits to YouTube was only up 12 percent on February 5, 2007 versus January 29, 2007, it was the 12th most visited Internet domain in the US overall. iFilm and AOL Sports showed market share increases of 328 percent and 158 percent respectively for the same period.
"Ads that create buzz and are worthy of multiple viewings will drive more value into the Super Bowl advertising investment," said LeeAnn Prescott, research director at Hitwise. "Food and Beverage manufacturers are embracing the web to a greater degree and should fully integrate Internet marketing into offline advertising efforts in order to maximize value."
{BWLiteral Segment0}
rade
www.etrade.com
0.01062
0.03106 ---------------------------------------------------------------------- Go Daddy
www.godaddy.com
0.01257
0.01437 ---------------------------------------------------------------------- Coca-Cola
mycokerwards.com
0.01368
0.01253 ---------------------------------------------------------------------- PNC
www.pnc.com
0.008954
0.0104 ---------------------------------------------------------------------- Toyota
www.toyota.com
0.01088
0.009522 ---------------------------------------------------------------------- General Motors
www.chevrolet.com
0.008816
0.007862 ---------------------------------------------------------------------- Honda Motor Co.
automobiles.honda.com
0.006188
0.005259 ---------------------------------------------------------------------- Prudential
www.prudential.com
0.002462
0.002892 ---------------------------------------------------------------------- Nationwide Insurance
www.nationwide.com
0.002599
0.002537 ---------------------------------------------------------------------- General Motors
www.gm.com
0.002248
0.002262 ---------------------------------------------------------------------- Garmin
www.garmin.com
0.002188
0.001767 ---------------------------------------------------------------------- Anheuser-Busch
www.budweiser.com
0.0007565
0.001738 ---------------------------------------------------------------------- Anheuser-Busch
www.bud.tv
0.0009953
0.001166 ---------------------------------------------------------------------- infoUSA (Salesgenie.com)
www.salesgenie.com
0.0009718
0.001067 ---------------------------------------------------------------------- King Pharmaceuticals
www.beatyourrisk.com
0.001177
0.001011 ---------------------------------------------------------------------- Mars (Snickers)
www.snickers.com
0.0009665 0.0009411 ---------------------------------------------------------------------- Coca-Cola
www.coca-cola.com
0.0007537 0.0008967 ---------------------------------------------------------------------- Anheuser-Busch
www.budlight.com
0.0002871 0.0007914 ---------------------------------------------------------------------- Taco Bell
www.tacobell.com
0.001138 0.0007541 ---------------------------------------------------------------------- Frito-Lay
www.frito-lay.com
0.000663 0.0006796 ---------------------------------------------------------------------- Phillips-Van Heusen/IZOD
www.pvh.com
0.0005256 0.0003799 ---------------------------------------------------------------------- Revlon (Colorist)
www.revlon.com
0.0001941 0.0003618 ---------------------------------------------------------------------- Frito-Lay (Doritos)
www.doritos.com
0.0003106 0.0002319 ---------------------------------------------------------------------- Boehringer Ingelheim (Flomax)
www.4flomax.com
0.00009007 0.0001422 ---------------------------------------------------------------------- Snapple
www.snapple.com
0.0001297 0.0001253 ---------------------------------------------------------------------- Diamond Emerald Nuts
www.emeraldnuts.com
0.0003068 0.00006594 ---------------------------------------------------------------------- PepsiCo (Sierra Mist) www.sierramist.com
0.00006032 0.00004667 ----------------------------------------------------------------------
Percent Change Percent Change Feb 5 vs
Feb 5 vs Advertiser
Website
Feb 4
Jan 29 ---------------------------------------------------------------------- Career Builder
www.careerbuilder.com
38.33%
3.07% ---------------------------------------------------------------------- Blockbuster
www.blockbuster.com
15.08%
5.86% ---------------------------------------------------------------------- Sprint
www.sprint.com
8.54%
-3.14% ---------------------------------------------------------------------- T-mobile
www.t-mobile.com
-5.63%
1.72% ---------------------------------------------------------------------- FedEx
www.fedex.com
142.94%
0.14% ---------------------------------------------------------------------- HP
www.hp.com
-13.31%
-4.67% ---------------------------------------------------------------------- E
{BWLiteral Segment1}
{BWLiteral Segment2}
About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.
Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.
For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.
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