Why Traffic is Not Converting into Business after Search Engine Optimisation and SEO Copywriting!
One of the most common questions we come across in forums and other places is ?Why traffic is not converting into business?!
No need to mention here that most of them have gone through some kind of search engine optimisation process including seo copywriting and are gaining a lot of traffic from organic searches. But traffic is not converting into business!
Why traffic is not converting into business!
Some common reasons can be as follows:
1) In the process of SEO or search engine optimisation, the writer has completely ignored the readers or visitors There should always be a balance on optimisation for search engines and readers.
2) Improper planning of page content Right answer is not in the right place, page content do not flow normally or logically
3) Wrong selection of key phrases A very common mistake done by most of them! There is no meaning in pulling someone who is not your intended customer. You must keep your eyes open on which key phrases are bringing you crowed and which are bringing you business! If necessary cut short the long tail of your key phrases! 4) Key phrases targeted on the wrong page In this case the reader will never be able to find out what he wanted and thus will be bound to fly to another website in no time!
5) Over addiction to key phrases It only reduces natural flow of page content and the reader will not take more than a second to term you as a spammer. As soon as you are termed, you loose all your credibility and business.
6) Lack of call for action You never asked you reader to take any action, hence why did you expect them to do so! Phrases like ?Buy Now? or ?Special Offer if?? works really well if not overused!
What is to be done!
This is a million dollar question! Keeping aside issues like product quality, marketing strategy and other related situations, we can offer you following suggestions:
1) Know and identify your prospective customers and communicate with them in their own language. 2) Put primary emphasis on what they want to know instead of what you think they should know. 3) Put as much importance on readers as you would put on search engine optimisation and other modes of website promotion. 4) Select your key phrases or words as critically as possible. 5) Highlight (Bold, Italic, Bulleted text) the key phrases wherever necessary, but do not overdo it. Break and mix them within the paragraph. 6) Be normal; do not turn the content into a sales speech. 7) Use simple sentences with active verbs and short paragraphs. 8) Be critical to using adjectives. 9) Make the navigational pattern as simple and easy as possible. 10) Do not just show the readers their profits or advantages ? prove it. 11) Put as much emphasis on pages like ?About Us?, ?Privacy Statement? and ?Contact Us? as you would on the ?Home Page?. 12) Edit and shuffle page content for better result. 13) Check keyword density using at least two or three tools to know where the weight is and not to cross the limit to become a spammer. 14) Use logic and common sense.
Hannah Parker is a SEO Web Content Writer with years of experience. For more information on seo copywriting, search engine optimisation -http://www.vertical-leap.co.uk/ , high search engine rankings, website promotion -http://www.vertical-leap.co.uk/, he recommends you to visit http://www.vertical-leap.co.uk/
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