LoudounPrepSports.com Sets Site Traffic Records

Ashburn, VA (PRWeb) March 3, 2007 -- The www.LoudounPrepSports.com website devoted to covering high school sports in Loudoun County, VA experienced its best month ever in February 2007 with a record number of total visitors and page views.

The LPS website increased its page views in February to 61,921 from January's 49,180 and total visitors increased to 20,114 from 14,614. The websites has increased its site traffic 72 percent since December 2006 and 154 percent since launching a redesign with a new content management system in September 2006.

LPS was launched in Oct. 2005 and has experienced an explosive growth with site traffic increasing 763 percent from February 2006 to February 2007. The site has grown in its 17 months from four pages of content to more than 2,000 pages.

"The feedback we are getting from Loudoun parents, players and coaches is that they enjoy our balanced and comprehensive coverage of prep sports," said Loudoun Prep Sports editor Dan Sousa. "We take pride in covering all 10 high schools equally, and all the varsity sports. We know that the kids in cross country, wrestling and track & field and other sports that normally don't get a lot of coverage are working just as hard as the football and basketball players."

Along with the site growth has come increased interest from local advertisers that have helped support the site's coverage by placing ads and sponsoring sports. Velocity Sports Performance of Ashburn has sponsored an Athlete of the Month program for the past year that includes a monthly photo shoot for the honorees. College Vision of Purcellville last month started a similar program that focuses on the student athletes who play varsity sports and excel in the classroom.

"I love the two programs as the Velocity Athletes of the Month rewards those playing at the top of their game, while the new College Vision program shines a spotlight on those that athletes that contribute to their sports in ways that normally don't get highlighted in the media," said Sousa.

In the last month Diamond Sports Training has signed on to sponsor baseball and softball coverage, Snow Swimming has signed on to sponsor the swimming coverage, and www.golfurheadoff.com has taken over the sponsorship of golf coverage.

"Honestly, if we didn't have the support of the advertisers, we wouldn't be able to provide the coverage that we do," said Sousa.

Other sports sponsors include Pro-Fit Ski & Skate for ice hockey, Play It Again Sports for lacrosse, Loudoun Gymnastics Center for gymnastics and Potomac River Running for both cross country and track & field.

Chick-fil-A at Dulles Town Crossing sponsors a popular "Nugget of the Day" feature and Cheers Sports sponsors the Top Performances chart that tracks big games from local athletes. WOW! Work Out World sponsors the LPS Poll and Foster's Grille recently became the site's lead advertiser.

"We really want our advertisers to be a part of this online community we are creating and we wouldn't put them on our site unless we thought they provided a great service or product," said Sousa.

Other advertisers for LPS include: Crown Trophy, Red Hot & Blue, The Fan's Choice, www.virginiapreps.com, Smoothie King, www.funcompanypicnics.com, Dulles Golf Center and Sports Park, Cheer Madness and www.superrecruits.com.

LPS is now signing up Loudoun restaurants and other local eating establishments for a new feature on the site that lists and maps places to eat before or after a game. Each of the 10 high schools in Loudoun has a separate page with links to nearby restaurants.

"When we first started the site we had about 10 visitors a day and that included my mother and my first grader," said Sousa. "Honestly, I couldn't really tell the difference between HTML and a BLT. Luckily my 15-year-old designed a site on Microsoft Publisher that got us through the first year."

In September the site relaunched with a logo and look designed by www.justpixels.com and now utilizes the Streamline content management system developed by www.TechRiver.net.

"Eddie Sutton at JustPixels designed the look and feel of the website and he found a great artist who created our LPS Monkey. And we have been very happy with the way Streamline has worked for us," said Sousa.

###

Related Articles:

Is Exchanging Links Better Than One Way Links
When establishing links and exchanging links this helps your rankings with the search engines and builds on connecting with other business owners. When exchanging links with other webmasters you will need to give them your code and you will need to use their code on your site.

Reciprocal Link Exchange Rampup - Winning the Link Popularity Contest
Getting links to your website all over the Internet is one of your best methods to get a higher ranking in the search engines. The reason for this is the more links you have, the more popular you are in the eyes of the search engines, and as a result you will be rewarded with a higher relevancy ranking than other websites with fewer links.

Buying Links - How To Make Sure That The Links You Buy Are Worth It
Before you start looking at links to buy you need to know that not all links for sale are worth it There are many things that you need to look at before you buy those links

Link Building: To Link, or Not to Link, That is the Question
Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over?Link FarmsMany webmasters claim that Google penalizes websites for link farms.

Linking for Traffic: The Shift from Link Directories to Hyper-Targeted Linking
There's a stiff wind blowing in a new direction on the web. And you'd benefit from taking the time to notice the direction its headed.

Smart Link's Local Submit Enhances SEO for Vertical Search Engines
Smart Link Web, a Michigan based (http://profiles.smartlinksolutions.com) leader in search engine optimization (SEO), now offers a method for small and local businesses to climb to the top of search engine rankings. This is in response to Google's recent change in its search results through the vertical search system. It introduces Smart Link Local Submit to give local and small scale businesses an edge in the field of online business. Unlike the traditional horizontal counterpart, vertical search results place local businesses above the normal organic results. Vertical searches are focused on the particular - and the online user is given ...

SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.

15 Proven Ways For Link Building To Improve Search Engine Rank
Almost all webmasters know that incoming links are food for website. The website will rank high in the search engine result pages as long as they have great quality incoming links with related anchor text.

25 Common Link Exchange & Search Engine Terms
In today's world of website promotion and traffic building, a whole new set of terms and definitions have developed. To be a successful webmaster and/or website owner, it is important to know the meanings of some of the most popular link exchange and search engine terms.

Using Back Links to Get Top Search Engine Ranking
There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how.

Build Links, Increase Page Rank, Increase Traffic
Search Engines in the last couple of years are giving more weight to one way links with a similar theme, these links are a vote of trust and confidence for your website, they are so important that they help your site in the rankings of search engines. One search engine in particular uses link popularity, that search engine is Google. When you improve your link popularity it will eventually move your site up in the serps, this is the goals of every webmaster.

Increase Your Search Engine Ranking With Non-Reciprocal Link Building
You don?t need to be taught over and over that one of the most effective and powerful ways of obtaining the best position in search engines is through link building Because of this, there are already a lot of webmasters that would either send you an e-mail or drop you a call, requesting for a link exchange with you

Link Building and Link Strategy for Increased Web Traffic
Toronto, ON November 26, 2007 ? There are millions of websites in cyberspace. The challenge becomes how to ensure that your website is found on search engines and is seen by potential customers.

Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings
Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago.

Link Building To Improve Search Engine Rank
As the competition increasing every day so when you are planning to make business online then you need to optimize your site For this Search Engine Optimization or SEO is getting popular every day