4 Steps to Design a Search Engine Friendly Site
Designing a Search Engine friendly site is getting more important as more Internet users are using the search engines such as Google, to find the information they need. The following are the most significant points for the Webmasters to consider when they are creating a site on any content.
The first and most important step is to create a crawlable site. Without a crawlable site, it is useless even to have a content rich site because search engine cannot display your site to the searchers.
There are a few reasons why a site cannot be crawled by the Search Engine bots. One of the reasons is that the site requires authentication. Search Engine bots cannot access to content that requires logins. Hence, Webmasters must be aware that member-access only areas will not be crawled by the bots. In addition, pages that generated dynamically are also left untouched, URLs containing session ids are often ignored by the search engines.
The second step is to ensure that the site has a navigation system that is based on text links. Search Engine bots cannot follow links that are powered by JavaScript or Flash. Therefore, to facilitate the indexing of the site, a text-based navigation links menu is always preferred. A workaround to this issue is to submit a sitemap to Google so that it will know what are the sites that are missing from their index activities.
The next step is to code the site using Cascading Style Sheets (CSS). Coding in CSS also has many advantages over the conventional table designs such as smaller file size and faster loading of the entire site. The smaller file size will often mean that the page will have a high text-to-code ratio. This is an important factor as it allows the bots to crawl faster as well as the indexing.
The last step is to submit a sitemap to Google. This submission will aid the Webmasters in monitoring their sites statistics such as queries, pagerank and other useful administrative tasks. From this Google sitemap account, Webmasters can also have a clearer view on when is their sites last visited by the bots and how to verify any errors (if applicable).
Having a Search Engine friendly site is an important step to start off when creating a new site. With the implementation of the steps above, there should be no reason why a site should not appear in the Search Engine Result Page (SERP).
KC TAN is a SEO consultant with several years of related experiences. He has a blog to discuss creating online passive income. KC also owns the CSS layout blog. KC recommends this great Web Directory List for site submissions.
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