Logi Connector Pack Links Salesforce.Com® Data to Logi 8 Web-Based Business Intelligence Platform via New Web Services API

McLean, VA (PRWEB) June 28, 2007 -- LogiXML (www.logixml.com) today announced the availability of the Logi Connector Pack, a software package that integrates data generated from popular Web-based applications and sources. The initial release of the Logi Connector Pack supports integration of data from Salesforce.com® applications with the Logi 8 Business Intelligence platform. The Logi Connector Pack uses advanced Service Oriented Architecture (SOA) techniques and standards-based Application Programming Interfaces (APIs) to create connections to Web-based data sources.

Salesforce.com was chosen as the first "connector" because it is one of the most popular data sources among Logi users. Salesforce.com Web deployment offers a robust API that supports a service-oriented approach to connectivity. The Logi Connector Pack for Salesforce.com allows a company to easily obtain comprehensive visibility into sales, marketing, and support operations, bringing greater detail and more sophisticated analysis to the wealth of Salesforce.com data.

"This is another great example of how LogiXML makes reporting and analysis easy and accessible. The Logi Connector Pack makes it easy to integrate Salesforce.com data with your other data such as sales and inventory records," said John Kyle, VP of Marketing at LogiXML. "Now, using the Logi 8 platform and the Logi Connector Pack, you have the ability to view your entire business operation in a single dashboard."

Salesforce.com has demonstrated leadership in on-demand customer relationship management (CRM). The service empowers customers by delivering innovative technology that makes it as easy as possible to share and manage business information. Their solutions combine award-winning functionality, proven integration, point-and-click customization, and an outstanding user experience, which are all in sync with the Logi 8 approach to business intelligence applications.

"Salesforce.com is a great application for Hines, but we recognized that the value of the data is dramatically extended by leveraging it with our Logi 8 business intelligence applications," notes Jo Raney, Data Integration Programmer at Hines Real Estate Securities, Inc., a large privately owned, international real estate firm based in Houston, Texas. "The new Logi Connector Pack makes the integration process simple to implement."

According to Tim Henthorn, Vice President of Product Development and R&D at TIG Global (www.TIGglobal.com), a full-service online hospitality marketing firm in Washington, DC, "Integrating data from multiple sources can be a real challenge. The Logi Connector pack allows us to integrate disparate data elements into our Revenue Performance Metrics (RPM) dashboard. RPM combines Salesforce.com data with our customers' performance data from across the Web and enables our clients to see a true picture of their marketing success."

Salesforce.com is a registered trademark of Salesforce.com, Inc.

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