ActiveConversion to Introduce New Application to Highlight Value from Salesforce.com-Google Strategic Alliance

San Francisco, CA (PRWEB) September 17, 2007 -- ActiveConversion is pleased to announce today that its new on-demand sales and marketing application is now available on Salesforce.com's AppExchange. Built on the Salesforce.com platform, ActiveConversion is immediately available for test drive and deployment at http://www.salesforce.com/appexchange The announcement was made today at Dreamforce '07, salesforce.com's User and Developer Conference.

ActiveConversion recently became a salesforce.com AppExchange partner, joining ActiveConversion's business partners, Google, and Jigsaw.

"Our ability to help generate, qualify, and nurture leads generated from Google ensures that marketers can deliver sales-ready leads and sales intelligence into Salesforce throughout the sales cycle at the right time," said Fred Yee, CEO of ActiveConversion. "We are looking forward to being an exhibitor at Dreamforce 2007."

ActiveConversion also provides demand generation solutions and will be demonstrating integration with Jigsaw.com's 6 million name online database via its email marketing option. Jigsaw is a popular application in AppExchange and a business partner to ActiveConversion.

ActiveConversion simplifies an otherwise complex sales cycle, giving marketing and sales the ability to align and respond to prospective buyers with sales intelligence. More information is available at www.ActiveConversion.com.

Salesforce.com Platform and the AppExchange

Salesforce.com is the on-demand platform for the next generation of business applications. Salesforce.com reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. Salesforce.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Salesforce.com unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of Salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange

About ActiveConversion:

ActiveConversion is at the forefront of delivering lead generation marketing automation for business to business (BtoB). ActiveConversion is already in use at over 70 progressive companies, generating and nurturing leads, and providing marketing ROI. ActiveConversion is a certified partner of Salesforce.com, Google and Jigsaw.com. ActiveConversion was recently nominated by Deloitte for their 2007 Fast 50 Tech Companies-to-Watch category.

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