High Targeted Traffic (Unique Visitors) + The Right Sales Conversion = Website Success

Duluth, Minnesota (PRWEB) September 24, 2007 -- Fishing Webmaster LLC has added content analysis and content writing to its professional website design/development and search engine optimization (SEO) services. Copywriter Marvin Pirila, staffer for Fishing Webmaster, heads content writing services. "Fishing Webmaster's goal is more than providing top search engine optimization, it's about attaining the final goal of the customer -- $ales. More than search engine optimization is required to make a website a success. Websites can have the right traffic and still fail to make sales. The problem often lies in the way the content was written and structured. Fishing Webmaster analyzes sites for specific problems in the sales process, building trust, and finalizing the sale. When sites do well, we feel we've gone that extra distance the customer will always remember. The staff of Fishing Webmaster stresses the two main components to website success, SEO and sales conversions through the right, structured content."

[High Targeted Traffic (Unique Visitors) The Right Sales Conversion = Website Success

Mr. Pirila states that conversions require that visitors stop long enough to look, hang around (get hooked), and purchase. Depending on the type of business, sales conversions should be 3-8 percent of unique visitors.

Websites find the right traffic through search engine optimization (SEO). Once the site is driving traffic then it's a matter of converting visitors to sales via the right content and structure. If the conversion ratio is good, a website needs to concentrate on increasing its traffic through search engine optimization.

[Sales conversions percent = Number of Sales Transactions/Visitors

For example: if a website had 1,000 visitors in August and 10 of them bought something, the sales conversion would be 1 percent (10/1000). Unless this is an extremely highly priced item like a jet, the sales conversion rate should be much higher.

Dismal sales conversions can result from failing to reach the targeted audience. The right visitors are found through the right keywords and professional search engine optimization. The wrong visitor will simply click away. It's better to have less of the right audience than many of the wrong ones. Say that 500 of your 1,000 visitors for August were looking for something other what the website sells. Removing these 500 from the sales conversion ratio results in a new rate of 2 percent (10/500).

Mr. Pirila said content problems often include:

- the home page fails to convince the customer they really need your product. It may fail because:

- It doesn't explain how it solves a problem, make you richer, sexier, successful, or life easier.

- It fails to hold their attention. The site may have problems such as: it isn't physically appealing; subheadings are missing; there's no intriguing title; it's confusing; shopping carts are missing, confusing, and/or difficult to use.

- It states features, rather than benefits. For example, a 36" cut on a lawnmower is a feature. Getting your lawn mowed much faster is a benefit.

- Lacks a call to action, such as "buy now."

- Fails to have links to additional pages such as testimonials, contact us, about us, product features, site map, etc.

- It forces its user to scroll from left to right to read or view.

- The proper font size and color aren't used. Text should be a minimum font size of 10 and titles bigger with a different color.

- Text should be error free. It should be formatted with text left justified, margins of at least 1", and have proper spacing between paragraphs.

Let's imagine that the 1,000 visitors were from the right targeted audience and you managed to improve your sales conversion percentage to 4 percent. This translates to 40 visitors (1,000 visitors x 4 percent) that purchased something instead of the original 10. This is a 400 percent increase in sales. A 4 percent conversion rate is generally a good rate, but you would continue to tweak things to make it easier to read, view, and buy from the site.

At a 4 percent conversion rate though, the majority of your focus would be towards increasing the right targeted audience to the site. If you can maintain or improve the conversion rate, while increasing the audience, sales will soar. For example, say you increased visitors to 2,000. At the conversion rate of 4 percent, you would now have 80 purchases instead of the original 10.

Once a website is experiencing higher conversion rates and larger targeted audience, more time can be spent expanding the audience. Monitor conversion rates, and if they begin to fall, revisit SEO and consider making revisions to the home page.

Fishing Webmaster provides professional search engine optimization, the right content and site structure that helps websites perform at optimum levels.

Based in Duluth, Minnesota, Fishing Webmaster specializes in both search engine optimization and content writing. Call Marvin Pirila at (218) 391-2876 to discuss your website needs today.

# # #

Related Articles:

15 Proven Ways For Link Building To Improve Search Engine Rank
Almost all webmasters know that incoming links are food for website. The website will rank high in the search engine result pages as long as they have great quality incoming links with related anchor text.

Reciprocal Link Exchange Rampup - Winning the Link Popularity Contest
Getting links to your website all over the Internet is one of your best methods to get a higher ranking in the search engines. The reason for this is the more links you have, the more popular you are in the eyes of the search engines, and as a result you will be rewarded with a higher relevancy ranking than other websites with fewer links.

Traffic One Way Links And Reciprocal Link Exchange
While reciprocal links are still valid and help you gain link popularity and page rank, many SEO experts agree that one way links are more valuable. One way links are also known as non-reciprocal links. Acquiring one way links are much more difficult than reciprocal links. One way links are a tool that can be quite beneficial to the webmaster. The very best one way links are those that are included in the content of another website, directing visitors to your website. One way links are those where you point to a site, or a site points to you without a link being returned. One way links are the best way to increase the link popularity of the site and get theme based links for natural search engine optimization.

SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.

Link Building and Link Strategy for Increased Web Traffic
Toronto, ON November 26, 2007 ? There are millions of websites in cyberspace. The challenge becomes how to ensure that your website is found on search engines and is seen by potential customers.

Link Building To Improve Search Engine Rank
As the competition increasing every day so when you are planning to make business online then you need to optimize your site For this Search Engine Optimization or SEO is getting popular every day

Buying Links - How To Make Sure That The Links You Buy Are Worth It
Before you start looking at links to buy you need to know that not all links for sale are worth it There are many things that you need to look at before you buy those links

Using Back Links to Get Top Search Engine Ranking
There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how.

Build Links, Increase Page Rank, Increase Traffic
Search Engines in the last couple of years are giving more weight to one way links with a similar theme, these links are a vote of trust and confidence for your website, they are so important that they help your site in the rankings of search engines. One search engine in particular uses link popularity, that search engine is Google. When you improve your link popularity it will eventually move your site up in the serps, this is the goals of every webmaster.

Is Exchanging Links Better Than One Way Links
When establishing links and exchanging links this helps your rankings with the search engines and builds on connecting with other business owners. When exchanging links with other webmasters you will need to give them your code and you will need to use their code on your site.

Link Building: To Link, or Not to Link, That is the Question
Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over?Link FarmsMany webmasters claim that Google penalizes websites for link farms.

Google Grants Links to SEMcares.com to Help Non-Profits with Volunteer Search Engine Marketing
The Official Google Grants Blog tells non-profits about SEMcares.com, the not-for-profit database that connects non-profits and volunteer search engine marketing providers.

Increase Your Search Engine Ranking With Non-Reciprocal Link Building
You don?t need to be taught over and over that one of the most effective and powerful ways of obtaining the best position in search engines is through link building Because of this, there are already a lot of webmasters that would either send you an e-mail or drop you a call, requesting for a link exchange with you

Link Survey Version 1.6: Improve Search Engine Ranking by Learning About Competitors
AntsSoft today announced the release of Link Survey version 1.6, the first software in the world which can check link popularity of multiple relative websites, make comprehensive analysis, and generate a detailed report.

Smart Link's Local Submit Enhances SEO for Vertical Search Engines
Smart Link Web, a Michigan based (http://profiles.smartlinksolutions.com) leader in search engine optimization (SEO), now offers a method for small and local businesses to climb to the top of search engine rankings. This is in response to Google's recent change in its search results through the vertical search system. It introduces Smart Link Local Submit to give local and small scale businesses an edge in the field of online business. Unlike the traditional horizontal counterpart, vertical search results place local businesses above the normal organic results. Vertical searches are focused on the particular - and the online user is given ...