Kamson Corporation Launches Property Centric's Local Search Engine
Kamson is First Property Owner/Manager on East Coast to Offer Resident Amenity at its Apartment Community Websites to Bolster Firm's Web Marketing Strategy
Englewood Cliffs, NJ, and Erdenheim, PA (PRWEB) October 29, 2007 -- Kamson Corporation (www.kamson.net) has deployed Property Centric's (www.propertycentric.com) local search engine technology at the web sites of 14 of its apartment communities located throughout southern New Jersey, greater Philadelphia and Bucks County, PA.
Specifically, as part of a firm-wide initiative to more aggressively leverage the web as a leasing and ancillary revenue tool, Kamson is the first multifamily owner/property manager in the eastern U.S. to introduce a local search engine on its community web sites that allows tenants and other area residents to perform searches for local goods and services that fall into as many as 120 of the most popular search categories.
According to Kamson Executive Vice President Mike Beirne, "Like the hospitality and airline industries, the property management industry recognizes that the web has evolved well beyond a mere 'vanity play' to become a strategic business tool. We are now increasingly reliant on the web for resident communications, marketing and leasing activity. Property Centric's proprietary platform provided us with a unique and powerful amenity that will not only increase traffic at our apartment community web sites among our residents, but also among those living within those regions who may be looking for an apartment as part of their next move."
According to Kelsey Group, which provides research, data and strategic analysis on directories, small-business advertising and online local media, 70% of U.S. households go online to find local businesses.
"By offering site visitors a useful local search feature, our technology will help make Kamson's web sites an Internet destination for renters, prospective renters, and area residents alike which will, over time, help bolster the company's natural search engine rankings on the global engines such as Yahoo and Google," explained Property Centric President Rob Remus. "This means Kamson can ultimately recoup monies traditionally used for paid placement month after month, and their community web sites in those test areas will be ranked higher with every search for a local business or service provider."
"In addition to search engine optimization (SEO), incorporating a local search engine on our community web sites will allow us to further build our brand name recognition within the region as they become authoritative destinations for information about the regions we serve," said Beirne.
Property Centric's local search engine also offers Kamson the ability to generate ancillary revenue from local businesses that pay for placement within its search results or for banner ads on search results pages, a benefit that the global search engines do not offer.
Beirne, who recently authored The Property Management Toolkit published by the American Management Association, also noted, "Property Centric's industry-leading technology takes a global medium and drills it down to a local level where it can most effectively be resourced. The company also played a key role in helping us build our Internet marketing strategy in new directions from concept development through deployment and all the way to resident communications."
About Kamson Corporation
The Kamson Corporation, founded by Richard Kurtz and presently under the stewardship of Jeff Kurtz, is the Northeast's premier property management and ownership organization. With 82 separate locations, located in New Jersey, New York, Pennsylvania and Connecticut, The Kamson Corporation is dedicated to providing quality housing options to all of its "Very Important People" ("VIP's"), the residents of Kamson's 16,000+ rental units.
About Property Centric
Established in 2006, Property Centric is headquartered just outside Philadelphia. Property Centric provides custom-built local search engines and online marketing strategies for the multifamily property management industry. Property Centric is a local Internet search provider for apartment, condominium and community association web sites. By generating customized and more relevant search results for site visitors, property management companies can further build their brands, acquire and retain more residents, and generate ancillary revenue from advertisers.
Property Centric is a subsidiary of Vortaloptics, a software development company specializing in Net-native ASP search solutions. Headquartered in Las Vegas, Vortaloptics provides solutions to the multifamily, education, and media (print & broadcast) industries, as well as the WeAreNetwork.
For more information about Property Centric, call 877.889.5500 or visit www.propertycentric.com.
###
Related Articles:
Using Back Links to Get Top Search Engine Ranking
There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how.
Build Links, Increase Page Rank, Increase Traffic
Search Engines in the last couple of years are giving more weight to one way links with a similar theme, these links are a vote of trust and confidence for your website, they are so important that they help your site in the rankings of search engines. One search engine in particular uses link popularity, that search engine is Google. When you improve your link popularity it will eventually move your site up in the serps, this is the goals of every webmaster.
Link Building To Improve Search Engine Rank
As the competition increasing every day so when you are planning to make business online then you need to optimize your site For this Search Engine Optimization or SEO is getting popular every day
Linking for Traffic: The Shift from Link Directories to Hyper-Targeted Linking
There's a stiff wind blowing in a new direction on the web. And you'd benefit from taking the time to notice the direction its headed.
Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links
Reciprocal links are an important step in your overall plan to get site visitors.What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites.
Google Grants Links to SEMcares.com to Help Non-Profits with Volunteer Search Engine Marketing
The Official Google Grants Blog tells non-profits about SEMcares.com, the not-for-profit database that connects non-profits and volunteer search engine marketing providers.
Increase Your Search Engine Ranking With Non-Reciprocal Link Building
You don?t need to be taught over and over that one of the most effective and powerful ways of obtaining the best position in search engines is through link building Because of this, there are already a lot of webmasters that would either send you an e-mail or drop you a call, requesting for a link exchange with you
Is Exchanging Links Better Than One Way Links
When establishing links and exchanging links this helps your rankings with the search engines and builds on connecting with other business owners. When exchanging links with other webmasters you will need to give them your code and you will need to use their code on your site.
Link Building: To Link, or Not to Link, That is the Question
Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over?Link FarmsMany webmasters claim that Google penalizes websites for link farms.
SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.
Buying Links - How To Make Sure That The Links You Buy Are Worth It
Before you start looking at links to buy you need to know that not all links for sale are worth it There are many things that you need to look at before you buy those links
One Way Links and Reciprocal Link Exchange and Traffic
While reciprocal links are still valid and help you gain link popularity and page rank, many SEO experts agree that one way links are more valuable. One way links are also known as non-reciprocal links. Acquiring one way links are much more difficult than reciprocal links. One way links are a tool that can be quite beneficial to the webmaster. The very best one way links are those that are included in the content of another website, directing visitors to your website. One way links are those where you point to a site, or a site points to you without a link being returned. One way links are the best way to increase the link popularity of the site and get theme based links for natural search engine optimization.
25 Common Link Exchange & Search Engine Terms
In today's world of website promotion and traffic building, a whole new set of terms and definitions have developed. To be a successful webmaster and/or website owner, it is important to know the meanings of some of the most popular link exchange and search engine terms.
Link Survey Version 1.6: Improve Search Engine Ranking by Learning About Competitors
AntsSoft today announced the release of Link Survey version 1.6, the first software in the world which can check link popularity of multiple relative websites, make comprehensive analysis, and generate a detailed report.
Smart Link's Local Submit Enhances SEO for Vertical Search Engines
Smart Link Web, a Michigan based (http://profiles.smartlinksolutions.com) leader in search engine optimization (SEO), now offers a method for small and local businesses to climb to the top of search engine rankings. This is in response to Google's recent change in its search results through the vertical search system. It introduces Smart Link Local Submit to give local and small scale businesses an edge in the field of online business. Unlike the traditional horizontal counterpart, vertical search results place local businesses above the normal organic results. Vertical searches are focused on the particular - and the online user is given ...
