Comparison Shopping Traffic Increases 56 Percent
NEW YORK (Business Wire EON) November 7, 2007 -- Yahoo! Shopping received the highest market share of visits within the category at 20 percent, with their market share increasing 44 percent from the same week last year. Smarter.com and Bizrate followed with 15 and 14 percent, respectively.
-- The retailers benefiting the most from the top comparison shopping websites were Amazon, eBay, Target, Overstock.com, Wal-Mart, and JCPenney in the percentage of downstream traffic from those same sites for the week ending Nov. 3, 2007.
-- Search engines were the main driver of traffic to the top comparison shopping websites with Google referring 20 percent of visits and Yahoo! Search referring 14 percent for the week ending Nov. 3, 2007.
-- The leading product search terms driving traffic to the comparison shopping websites were laptop computers, Nintendo Wii, LCD TV, digital cameras, iPods, and Xbox360 for the four weeks ending Nov. 3, 2007.
"As we enter the holiday shopping season, consumers are beginning to research potential gift purchases and compare prices earlier than last year especially with retailers beginning to roll out seasonal promotions," said Heather Dougherty, director of research at Hitwise. "Baby boomers are the main visitors of comparison shopping websites and our search term data indicates that consumer electronics continue to be popular amongst these comparison shoppers."
The share of traffic from online users aged 45+ increased 38 percent across the top comparison shopping sites for the week ending Nov. 3, 2007 compared to same week in 2006. Shopzilla experienced the biggest increase in traffic among visitors aged 45+ with a 58 percent gain for the week ending Nov. 3, 2007 compared to the same week last year. NexTag saw a 48 percent increase in traffic while Yahoo! Shopping received a 46 percent increase for the same week.
Online Holiday Shopping Update:
-- The Hitwise U.S. Retail 100 Index* chart shows that visits to the websites within the Index were up 13 percent for the week ending Nov. 3, 2007 versus the same week last year (Nov. 4, 2006).
-- Amazon.com remained the most visited website within the Index last week, receiving 11.34 percent of visits among the Retail 100 Index. Wal-Mart received the second-most visits with 6.34 percent. Wal-Mart was the biggest gainer, as their traffic increased 24 percent compared to the previous week.
-- The more popular search terms during the 2006 holiday retail were again the top search terms sending visits to Shopping and Classifieds websites for the week ending Nov. 3, 2007. The product term "wii" was the most searched product, followed by the "uggs" and "xbox 360".
Hitwise U.S. Retail Index Top 20 Websites
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Ranking By Market Share of Visits for Week Ending Nov. 3, 2007
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Market Weekly
Rank Name Domain Share Percent
Change
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1 Amazon.com www.amazon.com 11.34% -1%
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2 Walmart www.walmart.com 6.41% 24%
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3 Half.com www.half.ebay.com 5.71% -5%
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4 Target www.target.com 4.26% -4%
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5 Yahoo! Shopping shopping.yahoo.com 3.21% -6%
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6 Smarter.com www.smarter.com 2.41% 3%
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7 BestBuy www.bestbuy.com 2.37% 5%
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8 BizRate www.bizrate.com 2.34% -12%
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9 JC Penney www.jcpenney.com 2.32% 9%
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10 TOYS 'R' US - USA www.toysrus.com 1.99% 21%
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11 Overstock.com www.overstock.com 1.97% 9%
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12 Shopzilla www.shopzilla.com 1.97% 2%
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13 QVC.com www.qvc.com 1.95% 2%
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14 Dell USA www.dell.com 1.85% -8%
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15 Circuit City www.circuitcity.com 1.84% 2%
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16 Sears.com www.sears.com 1.65% 4%
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17 Ticketmaster www.ticketmaster.com 1.61% 3%
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18 The Home Depot www.homedepot.com 1.38% -5%
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19 Lowe's www.lowes.com 1.30% -3%
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20 eBay Express www.express.ebay.com 1.26% -2%
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*Note - The Hitwise Retail 100 Index does not include websites from
the following categories - auctions, classifieds, computer
manufacturers, relationship sales, reward point collecting and home
entertainment - music download, DVD and video game rental. Data
based on the Hitwise sample of 10 million US Internet users.
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Source: Hitwise
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Top U.S. Search Terms Driving Traffic to Shopping &
Classifieds Category
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For the week ending November 3, 2007
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Top Brand Searches Top Product Searches
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ebay cell phones
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craigslist wii
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walmart uggs
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ebay.com xbox 360
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target ugg boots
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amazon digital cameras
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best buy nintendo wii
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amazon.com ipods
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craigs list ipod touch
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craigslist.com mp3 players
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Source: Hitwise
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About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.
Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.
For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.
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