How to Lower Your Minimum Bids With Google AdWords
Why does Google Adwords Want $10 Minimum Bid? This is a question I hear all of the time.
You've spent time and money researching a market, more time and money putting a website together for that market and your ready to go live. You decide to give Adwords a shot because you've heard so many great things about it. You sign up and begin creating your account, getting excited with anticipation off all that high quality traffic your about to get. You put in the keywords and Boom! Google adwords gives you this message "Increase quality or bid to $10.00 to activate" What is going on here!!?? What a scam.
The thing about Google is they reward relevancy and penalize websites that are irrelevant. Who decides whats relevant and what's not? Google does based on it's algorithm from Google Bot. I have used $10 minimum bid as an example, it could be $5 or a $1 minimum bid. Your minimum bid should be cents not dollars.
How do you make Google Bot your friend? Make your website relevant in Google's eyes. This is done by a 3 pronged attack. First make sure your ad groups are "themed" around 1 keyword with variations. For instance adgroup name - ------------------------------- Discount Laptops ------------------------------- Keywords:
discount laptops cheap laptops affordable laptops really cheap laptops
By doing this your account is organized into a tightly knit group of keywords that makes it easy for you to write ads for. When you write your ad Google loves it when you use the keywords in your ad and so do searchers. This is an essential step in lowering your minimum bids.
Cheap Laptops Discount laptops to fit your budget. Free shipping http://www.example.com/
Google will consider this ad highly relevant to your ad group's keywords. Google will also bold any keyword that the searcher typed, in your ad. Which will catch your prospect's eye. In the above example if a searcher typed the keywords 'cheap laptops' all instances of the words cheap and laptops in your ad would appear in bold.
Using the keywords on your landing page
Google and searchers love this also because you are focusing your landing page around the keywords that have been searched both Google Bot and the searcher will consider this very relevant, provided your supporting content stays on topic. This technique will increase your Quality Score which in turn will lower your minimum bids.
Lets recap the three pronged attack for lowering your minimum bids.
1. Tightly "themed" ad groups 2. Keywords in ad 3. Keywords used on landing page
Robert Walter has been successfully marketing online for over 6 years. Learn the guerrilla marketing tactics for Adwords with these Killer Adwords Guides
Related Articles:
Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings
Last week a client called me excitedly exclaiming that their
Google PageRank had jumped a notch and their targeted keyword
term now ranked #23 (up from #45) for their competitive search
phrase. I asked the client if he'd been notified by Yahoo that
his site was now included in the index after we had submitted
it three weeks ago.
SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.
Is Exchanging Links Better Than One Way Links
When establishing links and exchanging links this helps your rankings with the search engines and builds on connecting with other business owners. When exchanging links with other webmasters you will need to give them your code and you will need to use their code on your site.
25 Common Link Exchange & Search Engine Terms
In today's world of website promotion and traffic building, a whole new set of terms and definitions have developed. To be a successful webmaster and/or website owner, it is important to know the meanings of some of the most popular link exchange and search engine terms.
Link Building To Improve Search Engine Rank
As the competition increasing every day so when you are planning to make business online then you need to optimize your site For this Search Engine Optimization or SEO is getting popular every day
Traffic One Way Links And Reciprocal Link Exchange
While reciprocal links are still valid and help you gain link popularity and page rank, many SEO experts agree that one way links are more valuable. One way links are also known as non-reciprocal links. Acquiring one way links are much more difficult than reciprocal links. One way links are a tool that can be quite beneficial to the webmaster. The very best one way links are those that are included in the content of another website, directing visitors to your website. One way links are those where you point to a site, or a site points to you without a link being returned. One way links are the best way to increase the link popularity of the site and get theme based links for natural search engine optimization.
Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links
Reciprocal links are an important step in your overall plan to get site visitors.What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites.
Link Survey Version 1.6: Improve Search Engine Ranking by Learning About Competitors
AntsSoft today announced the release of Link Survey version 1.6, the first software in the world which can check link popularity of multiple relative websites, make comprehensive analysis, and generate a detailed report.
Linking for Traffic: The Shift from Link Directories to Hyper-Targeted Linking
There's a stiff wind blowing in a new direction on the web. And you'd benefit from taking the time to notice the direction its headed.
Reciprocal Link Exchange Rampup - Winning the Link Popularity Contest
Getting links to your website all over the Internet is one of your best methods to get a higher ranking in the search engines. The reason for this is the more links you have, the more popular you are in the eyes of the search engines, and as a result you will be rewarded with a higher relevancy ranking than other websites with fewer links.
Smart Link's Local Submit Enhances SEO for Vertical Search Engines
Smart Link Web, a Michigan based (http://profiles.smartlinksolutions.com) leader in search engine optimization (SEO), now offers a method for small and local businesses to climb to the top of search engine rankings. This is in response to Google's recent change in its search results through the vertical search system. It introduces Smart Link Local Submit to give local and small scale businesses an edge in the field of online business. Unlike the traditional horizontal counterpart, vertical search results place local businesses above the normal organic results. Vertical searches are focused on the particular - and the online user is given ...
One Way Links and Reciprocal Link Exchange and Traffic
While reciprocal links are still valid and help you gain link popularity and page rank, many SEO experts agree that one way links are more valuable. One way links are also known as non-reciprocal links. Acquiring one way links are much more difficult than reciprocal links. One way links are a tool that can be quite beneficial to the webmaster. The very best one way links are those that are included in the content of another website, directing visitors to your website. One way links are those where you point to a site, or a site points to you without a link being returned. One way links are the best way to increase the link popularity of the site and get theme based links for natural search engine optimization.
Google Grants Links to SEMcares.com to Help Non-Profits with Volunteer Search Engine Marketing
The Official Google Grants Blog tells non-profits about SEMcares.com, the not-for-profit database that connects non-profits and volunteer search engine marketing providers.
15 Proven Ways For Link Building To Improve Search Engine Rank
Almost all webmasters know that incoming links are food for website. The website will rank high in the search engine result pages as long as they have great quality incoming links with related anchor text.
Build Links, Increase Page Rank, Increase Traffic
Search Engines in the last couple of years are giving more weight to one way links with a similar theme, these links are a vote of trust and confidence for your website, they are so important that they help your site in the rankings of search engines. One search engine in particular uses link popularity, that search engine is Google. When you improve your link popularity it will eventually move your site up in the serps, this is the goals of every webmaster.
