Search Marketing Expo - SMX West Announces 'Generation Next' Keynote Featuring Ask.com's Jim Lanzone, Microsoft's Brad Goldberg and Google's Pete

Redding, CT (PRWEB) January 7, 2008 -- Search Marketing Expo - SMX West (http://www.smxwest.com) today announced that Jim Lanzone, Brad Goldberg and Peter Norvig will join moderators Chris Sherman and Gord Hotchkiss for the 'Generation Next' keynote discussion. Panel participants will discuss recent and current initiatives that are changing the search marketing landscape, as well as predict upcoming search trends. The keynote discussion will take place on Thursday, February 28 at 9AM.

SMX West takes place February 26-28, 2008 at the Santa Clara Convention Center in the heart of Silicon Valley, California. SMX West is programmed for search marketers of all skill levels; the event features more than 50 sessions conducted by search marketing community's most well known experts and practitioners.

"To have visionaries from three of the world's major search engines--Ask, Google and Microsoft--discussing the current state of search and looking into the future will be a great experience for our attendees," said conference co-chair and keynote moderator Chris Sherman. "It will be a fascinating experience for those who've been involved in search for years, as well as those who are brand new to search marketing."

About the Panelists

Jim Lanzone, CEO of Ask.com

As CEO of Ask.com, Jim Lanzone is responsible for overseeing world-wide business operations. Ask.com is one of the world's leading search engines, with more than 20 million users per month, offering unique tools and technologies that make search better. Previous to his role as CEO, Lanzone served as senior vice president and general manager of Ask.com US, leading product management, marketing and engineering for the Company. Lanzone joined Ask.com as vice president of product management in 2001.

Brad Goldberg, General Manager, Search Business Group, Microsoft Corporation

As General Manager of the Search Business Group, Brad Goldberg is responsible for product management, product planning, and marketing for Search. This includes current and future versions, and spans all search verticals like Local and Image Search, as well as customer segments including consumer and enterprise. Prior to this role, Brad was the General Manager of the Windows Client Product Management Group where he led product management, launch and planning for the Windows Vista as well as Internet Explorer, Windows Media Player, and Windows Update Services.

Peter Norvig, Director of Research, Google Inc.

Peter Norvig is Director of Research at Google Inc. He is a Fellow of the American Association for Artificial Intelligence and the Association for Computing Machinery, and co-author of 'Artificial Intelligence: A Modern Approach', the leading textbook in the field. Previously he was head of Computational Sciences at NASA. He also served as an assistant professor at the University of Southern California and a research faculty member at the University of California at Berkeley Computer Science Department, from which he received a Ph.D. in 1986 and the distinguished alumni award in 2006.

Registration Information

Registration from now through January 11th will be $1195 and then until February 25th will be $1395. On-site registration will be $1595. Visit SMX West (http://www.smxwest.com/register) to register.

About Search Marketing Expo - SMX West and Third Door Media

Search Marketing Expo -- SMX West is produced by Third Door Media, Inc. (http://thirddoormedia.com/) Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX Advanced, SMX Local & Mobile, SMX Social Media, SMX Travel @ PhoCusWright, SMX London and SMX East.

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land (http://searchengineland.com/). The company also produces Search Marketing Now (http://searchmarketingnow.com/), a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

For additional information Search Marketing Expo - SMX West, or to schedule interviews with Danny Sullivan and Chris Sherman, contact Amy Hooker, 910-362-8004 or amy at mavencom.com.

For Third Door Media, contact Claire Schoen, 203-664-1350 or claire at thirddoormedia.com

###

Related Articles:

15 Proven Ways For Link Building To Improve Search Engine Rank
Almost all webmasters know that incoming links are food for website. The website will rank high in the search engine result pages as long as they have great quality incoming links with related anchor text.

One Way Links and Reciprocal Link Exchange and Traffic
While reciprocal links are still valid and help you gain link popularity and page rank, many SEO experts agree that one way links are more valuable. One way links are also known as non-reciprocal links. Acquiring one way links are much more difficult than reciprocal links. One way links are a tool that can be quite beneficial to the webmaster. The very best one way links are those that are included in the content of another website, directing visitors to your website. One way links are those where you point to a site, or a site points to you without a link being returned. One way links are the best way to increase the link popularity of the site and get theme based links for natural search engine optimization.

25 Common Link Exchange & Search Engine Terms
In today's world of website promotion and traffic building, a whole new set of terms and definitions have developed. To be a successful webmaster and/or website owner, it is important to know the meanings of some of the most popular link exchange and search engine terms.

Link Building: To Link, or Not to Link, That is the Question
Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over?Link FarmsMany webmasters claim that Google penalizes websites for link farms.

Build Links, Increase Page Rank, Increase Traffic
Search Engines in the last couple of years are giving more weight to one way links with a similar theme, these links are a vote of trust and confidence for your website, they are so important that they help your site in the rankings of search engines. One search engine in particular uses link popularity, that search engine is Google. When you improve your link popularity it will eventually move your site up in the serps, this is the goals of every webmaster.

Linking for Traffic: The Shift from Link Directories to Hyper-Targeted Linking
There's a stiff wind blowing in a new direction on the web. And you'd benefit from taking the time to notice the direction its headed.

Is Exchanging Links Better Than One Way Links
When establishing links and exchanging links this helps your rankings with the search engines and builds on connecting with other business owners. When exchanging links with other webmasters you will need to give them your code and you will need to use their code on your site.

Buying Links - How To Make Sure That The Links You Buy Are Worth It
Before you start looking at links to buy you need to know that not all links for sale are worth it There are many things that you need to look at before you buy those links

SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.

Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings
Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago.

Using Back Links to Get Top Search Engine Ranking
There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how.

Reciprocal Link Exchange Rampup - Winning the Link Popularity Contest
Getting links to your website all over the Internet is one of your best methods to get a higher ranking in the search engines. The reason for this is the more links you have, the more popular you are in the eyes of the search engines, and as a result you will be rewarded with a higher relevancy ranking than other websites with fewer links.

Traffic One Way Links And Reciprocal Link Exchange
While reciprocal links are still valid and help you gain link popularity and page rank, many SEO experts agree that one way links are more valuable. One way links are also known as non-reciprocal links. Acquiring one way links are much more difficult than reciprocal links. One way links are a tool that can be quite beneficial to the webmaster. The very best one way links are those that are included in the content of another website, directing visitors to your website. One way links are those where you point to a site, or a site points to you without a link being returned. One way links are the best way to increase the link popularity of the site and get theme based links for natural search engine optimization.

Link Building and Link Strategy for Increased Web Traffic
Toronto, ON November 26, 2007 ? There are millions of websites in cyberspace. The challenge becomes how to ensure that your website is found on search engines and is seen by potential customers.

Smart Link's Local Submit Enhances SEO for Vertical Search Engines
Smart Link Web, a Michigan based (http://profiles.smartlinksolutions.com) leader in search engine optimization (SEO), now offers a method for small and local businesses to climb to the top of search engine rankings. This is in response to Google's recent change in its search results through the vertical search system. It introduces Smart Link Local Submit to give local and small scale businesses an edge in the field of online business. Unlike the traditional horizontal counterpart, vertical search results place local businesses above the normal organic results. Vertical searches are focused on the particular - and the online user is given ...