TopRank® CEO Offers Search Engine Optimization Insight on News, Blogs and RSS at UK Search Marketing Conference
London, England (PRWEB) February 11, 2008 -- TopRank Online Marketing, a leading search engine optimization agency (http://www.toprankresults.com) based in Minneapolis, MN (USA) announces that CEO Lee Odden will join three panels at Search Engine Strategies (SES) London, offering insight into the world of advanced search engine optimization techniques for blogs, news and social media. The panels will focus on how corporations can utilize & leverage news search engines as well as specialized blog & feed search engines. Odden will also moderate a third panel focusing on online reputation management.
"Blogs, RSS and News search optimization represent powerful marketing opportunities" said Odden, whose Online Marketing Blog (http://www.toprankblog.com) has been recognized by Advertising Age as one of the top marketing blogs on the web. "With so much emphasis on standard search engine optimization (SEO) the opportunities for smart marketers to gain a competitive advantage through the optimization of news, blogs and social media are significant. We will share exactly those tactics at the London SES show."
Mr. Odden will be speaking on two concurrent panels, "News Search Engine Optimization" and "Blog and RSS Search Engine Optimization" on February 20th, at 10:30 a.m. and 11:45 a.m. respectively. He will also moderate the "Online Reputation Management" panel at 3:30 p.m on February 21st. All panels will take place at the Business Design Centre in Islington.
"There aren't too many people who really understand the intersection of search engine optimization and public relations", said SES London conference co-host and organizer, Mike Grehan. "So it is a pleasure to have Lee Odden involved with our sessions on blogs, news and online reputation management".
News Search Engine Optimization
News search engines such as Yahoo News and Google News offer a great way to receive targeted traffic related to breaking topics or to help with a public relations effort. Moderated by Anne Kennedy of Beyond Ink, this session will look at how to make use of tactics such as press release optimization and optimizing news content to best tap into traffic from news search. Odden will be focusing on news content optimization, particularly online newsrooms, and will be accompanied by Greg Jarboe, President and Co-Founder, SEO-PR, and Tim Gibbon, Director, Elemental Communications.
Blog & RSS Search Engine Optimization
Moderated by Andrew Goodman of Page Zero, this panel, including Odden, Amanda Watlington, Owner of Searching For Profit, and Massimo Burgion, Founder and Chief Strategist, Global Search Initiative, will explore how niche blog and RSS feed search engines work followed by tips on how companies can use blogs and RSS feeds as online marketing tools. Odden will be giving a personal example of how TopRank has leveraged the Online Marketing Blog to build industry credibility, extend its network, grow its consulting business and attract media attention, including book offers.
Online Reputation Management
As increasing numbers of consumers are "empowered to publish" via blogs and social networks, companies are becoming keenly aware of the importance of managing brand and reputation online. This session will provide an overview and big picture issues related to online reputation management, a range of ORM tactics and a great collection of localized examples. Whether it's PPC trademark issues, engaging legal help or blogger relations, there's a lot to cover in just one hour. Odden will moderate a panel including Greg Jarboe, Andy Beal, Consultant, Blogger, & Author, Marketing Pilgrim LLC, and Nan Dawkins, President and CEO of Serengeti Communications.
More information about the SES London Conference is available at: http://www.searchenginestrategies.com/london/
ABOUT LEE ODDEN
Lee Odden is a 10+ year veteran of the Internet marketing industry and serves as CEO of TopRank Online Marketing. Odden has been tapped as an expert resource on SEO and online PR by The Wall Street Journal, U.S. News & World Report, Fortune Small Business and The Economist. He is a frequent speaker at DMA, PRSA and Search Engine Strategies conferences. He is also frequently cited by leading search marketing industry web sites Search Engine Watch and Search Engine Land and has been quoted in numerous books on SEO, blog marketing (http://www.toprankresults.com/blog-marketing/) and online PR.
ABOUT TOPRANK® ONLINE MARKETING
TopRank is a leading search marketing agency offering strategic SEO and online public relations consulting, training and implementation for Fortune 500 companies. As an industry thought leader, TopRank's Online Marketing Blog is one of the most trafficked and read marketing blogs on the web ranking in the top 100 on Technorati and in the top ten marketing blogs by Advertising Age. Online Marketing Blog serves as a platform for search marketing industry advocacy and documents practical advice for Internet marketers looking to stay on top of current industry trends and best practices. TopRank is an active industry advocate with membership in the DMA, PRSA, SEMPO and MIMA.
Company Web Site: http://www.toprankresults.com
Blog: http://www.toprankblog.com
For more information, or to schedule an interview with Lee Odden during the conference, please contact Kevin Sawyer at 952.400.7432
###
Related Articles:
Link Building To Improve Search Engine Rank
As the competition increasing every day so when you are planning to make business online then you need to optimize your site For this Search Engine Optimization or SEO is getting popular every day
Google Grants Links to SEMcares.com to Help Non-Profits with Volunteer Search Engine Marketing
The Official Google Grants Blog tells non-profits about SEMcares.com, the not-for-profit database that connects non-profits and volunteer search engine marketing providers.
Link Survey Version 1.6: Improve Search Engine Ranking by Learning About Competitors
AntsSoft today announced the release of Link Survey version 1.6, the first software in the world which can check link popularity of multiple relative websites, make comprehensive analysis, and generate a detailed report.
Traffic One Way Links And Reciprocal Link Exchange
While reciprocal links are still valid and help you gain link popularity and page rank, many SEO experts agree that one way links are more valuable. One way links are also known as non-reciprocal links. Acquiring one way links are much more difficult than reciprocal links. One way links are a tool that can be quite beneficial to the webmaster. The very best one way links are those that are included in the content of another website, directing visitors to your website. One way links are those where you point to a site, or a site points to you without a link being returned. One way links are the best way to increase the link popularity of the site and get theme based links for natural search engine optimization.
15 Proven Ways For Link Building To Improve Search Engine Rank
Almost all webmasters know that incoming links are food for website. The website will rank high in the search engine result pages as long as they have great quality incoming links with related anchor text.
Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings
Last week a client called me excitedly exclaiming that their
Google PageRank had jumped a notch and their targeted keyword
term now ranked #23 (up from #45) for their competitive search
phrase. I asked the client if he'd been notified by Yahoo that
his site was now included in the index after we had submitted
it three weeks ago.
Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links
Reciprocal links are an important step in your overall plan to get site visitors.What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites.
Link Building: To Link, or Not to Link, That is the Question
Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over?Link FarmsMany webmasters claim that Google penalizes websites for link farms.
One Way Links and Reciprocal Link Exchange and Traffic
While reciprocal links are still valid and help you gain link popularity and page rank, many SEO experts agree that one way links are more valuable. One way links are also known as non-reciprocal links. Acquiring one way links are much more difficult than reciprocal links. One way links are a tool that can be quite beneficial to the webmaster. The very best one way links are those that are included in the content of another website, directing visitors to your website. One way links are those where you point to a site, or a site points to you without a link being returned. One way links are the best way to increase the link popularity of the site and get theme based links for natural search engine optimization.
Build Links, Increase Page Rank, Increase Traffic
Search Engines in the last couple of years are giving more weight to one way links with a similar theme, these links are a vote of trust and confidence for your website, they are so important that they help your site in the rankings of search engines. One search engine in particular uses link popularity, that search engine is Google. When you improve your link popularity it will eventually move your site up in the serps, this is the goals of every webmaster.
SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.
Reciprocal Link Exchange Rampup - Winning the Link Popularity Contest
Getting links to your website all over the Internet is one of your best methods to get a higher ranking in the search engines. The reason for this is the more links you have, the more popular you are in the eyes of the search engines, and as a result you will be rewarded with a higher relevancy ranking than other websites with fewer links.
Link Building and Link Strategy for Increased Web Traffic
Toronto, ON November 26, 2007 ? There are millions of websites in cyberspace. The challenge becomes how to ensure that your website is found on search engines and is seen by potential customers.
Is Exchanging Links Better Than One Way Links
When establishing links and exchanging links this helps your rankings with the search engines and builds on connecting with other business owners. When exchanging links with other webmasters you will need to give them your code and you will need to use their code on your site.
Increase Your Search Engine Ranking With Non-Reciprocal Link Building
You don?t need to be taught over and over that one of the most effective and powerful ways of obtaining the best position in search engines is through link building Because of this, there are already a lot of webmasters that would either send you an e-mail or drop you a call, requesting for a link exchange with you
