2007 Marks Record Growth for ZoomInfo with Increased Profitability, Larger Customer Base and Strong Website Traffic
Waltham, Mass. (PRWEB) February 13, 2008 -- ZoomInfo (http://www.zoominfo.com)?, an online business information search engine, announced today that it has posted record sales and profits for 2007. ZoomInfo's 2007 sales exceeded $16 million, representing a 32% increase over 2006. Also in 2007, ZoomInfo.com's traffic spiked 70% to 5 million unique visitors conducting 14 million searches each month. According to Nielson/NetRatings (http://www.hollywoodreporter.com/hr/content_display/business/news/e3i74ed6b72b165691207cc3714292ee750), in April ZoomInfo was the fastest growing network in the country with 276% annual growth.
As part of ZoomInfo's planned growth, the company focused on diversifying its revenue base across the recruiting, sales intelligence, and online business advertising markets. ZoomInfo launched two sales and marketing intelligence offerings, PowerSell (http://www.zoominfo.com/About/news/press-release-article.aspx?articleID=09_17_07) for enterprise customers and ZoomExec (http://www.zoominfo.com/About/news/press-release-article.aspx?articleID=04_02_07) for individual sales people, and optimized its advertising monetization with the re-launch of ZoomInfo.com (http://www.zoominfo.com/About/news/press-release-article.aspx?articleID=04_02_07_b). As a result, ZoomInfo's advertising sales grew 283% and the company increased its customer base to 2,500 companies, including 30 percent of the Fortune 100, 20 percent of the Fortune 500 and the top 20 executive recruiting firms.
"As we continue diversifying our offerings and our revenue, we realized the advantages of creating distinct business units that can focus on the specific needs of our growing customer base," said Bryan Burdick, president of ZoomInfo. "We recently created four business units - recruiting, sales intelligence, search and bizographic ad targeting - each with dedicated product, marketing and development teams. Additionally, we've hired 30+ new employees in the last four months and are in the process of building a presence in California to help support the growth we expect in 2008."
In 2007, ZoomInfo also continued to expand its business information index. The company now updates its information every (http://www.zoominfo.com/About/news/press-release-article.aspx?articleID=05_10_07) night and crawls 1 billion pages every 3 months. Every month, the company adds more than 40,000 new user-created profiles in addition to the more than 500,000 profiles of new people generated automatically by its technology. As a result, ZoomInfo has broadened its coverage to include more than 40 million professionals and 3.7 million companies.
"ZoomInfo's disruptive technology allows for unprecedented freshness and free distribution of our business information," said Jonathan Stern, CEO, chief scientist and founder of ZoomInfo. "I believe we've assembled all the pieces to truly take off in 2008 - a strong team of people, innovative technology, and a product offering suite that solves real challenges for our customers. 2008 is going to be an incredible, ground-breaking year for ZoomInfo."
During the year, ZoomInfo signed a strategic partnership with Xing designed to integrate ZoomInfo's business information into Xing's business networking platform. The company also announced a dedicated developer zone (http://www.zoominfo.com/About/news/press-release-article.aspx?articleID=09_06_07) to provide several tools for developers to create applications that leverage ZoomInfo's semantic search capabilities and people and company content.
ZoomInfo was named one of the 20 companies that would "shake up the information and publishing industries in 2007" by EPS, an Outsell, Inc. company. Based on the company's performance, ZoomInfo was recognized by the Inc. 5000, a ranking of the country's fastest growing private companies, as being in the top 50 fastest growing companies for Massachusetts and the top 70 fastest growing software companies. ZoomInfo was also named to the Red Herring 100 and the Red Herring Global 100 lists; won the Nucleus Research ROI Award, was named a finalist in the American Business Stevie Awards, and was named "Best in Class, Data Sources" by the MRINetwork.
About ZoomInfo
ZoomInfo is a business information search engine used to quickly find information about industries, companies, people, products and services. ZoomInfo is used by sales and marketing professionals to identify business opportunities, by recruiters to locate talent, and by anyone conducting in-depth research about products, services and businesses. ZoomInfo's semantic search engine continually crawls the Business Web - the millions of company Websites, news feeds and other online sources - to identify company and people information which is then organized into fresh, comprehensive and objective profiles. ZoomInfo currently has profiles on nearly 40 million people and over 3.7 million companies, and its search engine adds more than 20,000 new profiles every day.
According to Nielson/NetRatings, in April 2007 ZoomInfo was the fastest growing network in the country, with 276% annual growth. More than 5 million people search www.ZoomInfo.com every month. In addition, nearly 2,500 customers, including Yahoo!, Microsoft, Oracle, PepsiCo and 20% of the Fortune 500, use ZoomInfo's patented search tools. ZoomInfo is privately held and based in Waltham, Massachusetts.
Media Contacts
Kari Hanson, Director of Corporate Communications
ZoomInfo
781-693-7537
hanson(at)oominfo.com
Rachel Labas, Senior Account Representative
Lois Paul & Partners
781-782-5000
zoominfo(at)lpp.com
###
Related Articles:
Reciprocal Link Exchange Rampup - Winning the Link Popularity Contest
Getting links to your website all over the Internet is one of your best methods to get a higher ranking in the search engines. The reason for this is the more links you have, the more popular you are in the eyes of the search engines, and as a result you will be rewarded with a higher relevancy ranking than other websites with fewer links.
Linking for Traffic: The Shift from Link Directories to Hyper-Targeted Linking
There's a stiff wind blowing in a new direction on the web. And you'd benefit from taking the time to notice the direction its headed.
One Way Links and Reciprocal Link Exchange and Traffic
While reciprocal links are still valid and help you gain link popularity and page rank, many SEO experts agree that one way links are more valuable. One way links are also known as non-reciprocal links. Acquiring one way links are much more difficult than reciprocal links. One way links are a tool that can be quite beneficial to the webmaster. The very best one way links are those that are included in the content of another website, directing visitors to your website. One way links are those where you point to a site, or a site points to you without a link being returned. One way links are the best way to increase the link popularity of the site and get theme based links for natural search engine optimization.
Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links
Reciprocal links are an important step in your overall plan to get site visitors.What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites.
Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings
Last week a client called me excitedly exclaiming that their
Google PageRank had jumped a notch and their targeted keyword
term now ranked #23 (up from #45) for their competitive search
phrase. I asked the client if he'd been notified by Yahoo that
his site was now included in the index after we had submitted
it three weeks ago.
15 Proven Ways For Link Building To Improve Search Engine Rank
Almost all webmasters know that incoming links are food for website. The website will rank high in the search engine result pages as long as they have great quality incoming links with related anchor text.
Smart Link's Local Submit Enhances SEO for Vertical Search Engines
Smart Link Web, a Michigan based (http://profiles.smartlinksolutions.com) leader in search engine optimization (SEO), now offers a method for small and local businesses to climb to the top of search engine rankings. This is in response to Google's recent change in its search results through the vertical search system. It introduces Smart Link Local Submit to give local and small scale businesses an edge in the field of online business. Unlike the traditional horizontal counterpart, vertical search results place local businesses above the normal organic results. Vertical searches are focused on the particular - and the online user is given ...
Increase Your Search Engine Ranking With Non-Reciprocal Link Building
You don?t need to be taught over and over that one of the most effective and powerful ways of obtaining the best position in search engines is through link building Because of this, there are already a lot of webmasters that would either send you an e-mail or drop you a call, requesting for a link exchange with you
Using Back Links to Get Top Search Engine Ranking
There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how.
Build Links, Increase Page Rank, Increase Traffic
Search Engines in the last couple of years are giving more weight to one way links with a similar theme, these links are a vote of trust and confidence for your website, they are so important that they help your site in the rankings of search engines. One search engine in particular uses link popularity, that search engine is Google. When you improve your link popularity it will eventually move your site up in the serps, this is the goals of every webmaster.
Link Building and Link Strategy for Increased Web Traffic
Toronto, ON November 26, 2007 ? There are millions of websites in cyberspace. The challenge becomes how to ensure that your website is found on search engines and is seen by potential customers.
Buying Links - How To Make Sure That The Links You Buy Are Worth It
Before you start looking at links to buy you need to know that not all links for sale are worth it There are many things that you need to look at before you buy those links
Link Building: To Link, or Not to Link, That is the Question
Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over?Link FarmsMany webmasters claim that Google penalizes websites for link farms.
25 Common Link Exchange & Search Engine Terms
In today's world of website promotion and traffic building, a whole new set of terms and definitions have developed. To be a successful webmaster and/or website owner, it is important to know the meanings of some of the most popular link exchange and search engine terms.
Is Exchanging Links Better Than One Way Links
When establishing links and exchanging links this helps your rankings with the search engines and builds on connecting with other business owners. When exchanging links with other webmasters you will need to give them your code and you will need to use their code on your site.
