Work Media Introduces Keyword Relative Value: A Simplified Way of Measuring Search Engine Visibility

Nashville, TN (PRWEB) March 11, 2008 -- Work Media (http://workmedia.net), LLC, a Nashville, TN-based firm specializing in search engine optimization and pay per click management (http://workmedia.net), has developed a new technique for measuring a web site's search engine visibility and rendering the measurement in an easily understandable format. The technique, called Keyword Relative Value, or "KRV", considers both the expected number of searches for a set of keywords and a web site's rankings in a particular search engine for those keywords. The KRV formula results in a single value representing the strength of a web site's search engine positioning. This value can then be compared to the KRV for competing sites to easily compare one site versus the other.

"Web site owners tend to become obsessed with having their sites rank highly for one or very few keywords, especially when they see their competitors ranking highly for those keywords. The KRV formula takes the emphasis off of a single keyword and instead focuses on how well a site is doing for a wide range of keywords relevant to its business," said Work Media president Jerry Work, the creator of the KRV formula.

When rankings one through thirty for any search engine are charted using this technique, assuming a single keyword (or that every keyword has the same number of searches), it creates a curve very similar in appearance to the curve revealed in real-life studies that have examined how many clicks are generated by different search engine rankings. This extreme similarity lends visual credence to the legitimacy of the method.

Work Media has written an article that explains in detail how to calculate Keyword Relative Value and Aggregate Keyword Relative Value ("AKRV"). The article can be accessed at the following URL:

http://workmedia.net/articles/Keyword-Relative-Value.asp

Said Work, "This technique boils a site's search engine visibility down to a single number that can be compared against its competitors. The number can be tracked over time against your competition as a clear way of measuring your progress. If your number goes up monthly, then you are rising in the search engine rankings, likely for multiple keywords."

About Work Media:

Work Media is a Nashville-based Internet marketing agency that specializes in search engine optimization, pay per click management, and content strategies.

###

Related Articles:

Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings
Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago.

Google Grants Links to SEMcares.com to Help Non-Profits with Volunteer Search Engine Marketing
The Official Google Grants Blog tells non-profits about SEMcares.com, the not-for-profit database that connects non-profits and volunteer search engine marketing providers.

Reciprocal Link Exchange Rampup - Winning the Link Popularity Contest
Getting links to your website all over the Internet is one of your best methods to get a higher ranking in the search engines. The reason for this is the more links you have, the more popular you are in the eyes of the search engines, and as a result you will be rewarded with a higher relevancy ranking than other websites with fewer links.

25 Common Link Exchange & Search Engine Terms
In today's world of website promotion and traffic building, a whole new set of terms and definitions have developed. To be a successful webmaster and/or website owner, it is important to know the meanings of some of the most popular link exchange and search engine terms.

15 Proven Ways For Link Building To Improve Search Engine Rank
Almost all webmasters know that incoming links are food for website. The website will rank high in the search engine result pages as long as they have great quality incoming links with related anchor text.

Link Survey Version 1.6: Improve Search Engine Ranking by Learning About Competitors
AntsSoft today announced the release of Link Survey version 1.6, the first software in the world which can check link popularity of multiple relative websites, make comprehensive analysis, and generate a detailed report.

SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.

Traffic One Way Links And Reciprocal Link Exchange
While reciprocal links are still valid and help you gain link popularity and page rank, many SEO experts agree that one way links are more valuable. One way links are also known as non-reciprocal links. Acquiring one way links are much more difficult than reciprocal links. One way links are a tool that can be quite beneficial to the webmaster. The very best one way links are those that are included in the content of another website, directing visitors to your website. One way links are those where you point to a site, or a site points to you without a link being returned. One way links are the best way to increase the link popularity of the site and get theme based links for natural search engine optimization.

Smart Link's Local Submit Enhances SEO for Vertical Search Engines
Smart Link Web, a Michigan based (http://profiles.smartlinksolutions.com) leader in search engine optimization (SEO), now offers a method for small and local businesses to climb to the top of search engine rankings. This is in response to Google's recent change in its search results through the vertical search system. It introduces Smart Link Local Submit to give local and small scale businesses an edge in the field of online business. Unlike the traditional horizontal counterpart, vertical search results place local businesses above the normal organic results. Vertical searches are focused on the particular - and the online user is given ...

Increase Your Search Engine Ranking With Non-Reciprocal Link Building
You don?t need to be taught over and over that one of the most effective and powerful ways of obtaining the best position in search engines is through link building Because of this, there are already a lot of webmasters that would either send you an e-mail or drop you a call, requesting for a link exchange with you

One Way Links and Reciprocal Link Exchange and Traffic
While reciprocal links are still valid and help you gain link popularity and page rank, many SEO experts agree that one way links are more valuable. One way links are also known as non-reciprocal links. Acquiring one way links are much more difficult than reciprocal links. One way links are a tool that can be quite beneficial to the webmaster. The very best one way links are those that are included in the content of another website, directing visitors to your website. One way links are those where you point to a site, or a site points to you without a link being returned. One way links are the best way to increase the link popularity of the site and get theme based links for natural search engine optimization.

Buying Links - How To Make Sure That The Links You Buy Are Worth It
Before you start looking at links to buy you need to know that not all links for sale are worth it There are many things that you need to look at before you buy those links

Link Building To Improve Search Engine Rank
As the competition increasing every day so when you are planning to make business online then you need to optimize your site For this Search Engine Optimization or SEO is getting popular every day

Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links
Reciprocal links are an important step in your overall plan to get site visitors.What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites.

Link Building: To Link, or Not to Link, That is the Question
Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over?Link FarmsMany webmasters claim that Google penalizes websites for link farms.