Dealerskins Enters into Strategic Agreement with Google to Become an Authorized Reseller of Google's AdWords Advertising Program
Nashville, Tenn., (PRWEB) March 26, 2008 -- Today, Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer Web solutions, announced that it is entering into a strategic alliance with Google to become an authorized reseller of Google's AdWords? advertising program. The agreement exemplifies Dealerskins' dedication and commitment to identifying and providing effective means of advertising for those in the automotive retail space. As a Google AdWords Authorized Reseller, Dealerskins is equipped to help auto dealers efficiently tap into the power and reach of the Google AdWords online advertising platform.
AdWords is an online advertising platform designed to help businesses of all sizes use the Web to find new customers. Because AdWords delivers relevant ads when users search for specific products and services, it is a highly cost effective, efficient way for small and medium businesses to advertise their products and services - at exactly the time their customers are looking for them. Using the pay-per-click (PPC) model, businesses can select and bid on keywords related to what they are selling, and pay only when an interested user clicks on their ad. Advanced targeting options, customizable ads, and detailed reporting enable advertisers to evaluate the benefits and performance of their pay-per-click advertising efforts.
As an authorized reseller, Dealerskins maximizes its value to auto dealers by providing high quality customer service and expert, professional AdWords account management - from account setup and activation to ongoing campaign maintenance and optimization.
Dealerskins' search marketing department, Ups! Unparalleled Search, encourages its auto dealer customers to use online advertising as a cost-effective way to find and target new customers - whether they are just around the corner or across the U.S.
"Our staff trains constantly to stay on top of the ever-changing technology of search engine marketing and optimization. Becoming an authorized reseller of Google's AdWords advertising program in the automotive space is a true testament to Dealerskins' role as a leader in the automotive search industry. It is a demonstration of how committed we are to developing and implementing effective online marketing services for our customers," said Timothy Nobles, product manager at Dealerskins.
Dealerskins Ups! search marketing account managers consistently work with clients to create complete Web solutions and Internet marketing strategies that include pay-per-click programs, paid inclusion, search engine optimization, Web site tracking and link building strategies.
To find out how Ups! by Dealerskins can help maximize online advertising potential through customized search marketing solutions, call 888. 372. 6665 or e-mail Ups(at)dealerskins.com.
About Dealerskins (www.dealerskins.com)
Dealerskins, a division of Dominion Enterprises, provides automotive dealers beautiful, powerful, distinctive web solutions. The company's expertise comes from real-world dealership experience and a passion for listening and responding to dealers' needs. In fact, company founders designed, built and used the first Dealerskins websites while employed at a top-50 dealership group. Dealerskins recognized that automotive dealers require high-caliber, dynamic websites to meet car buyers' needs. Dealerskins was founded in July of 2000 to serve those needs. Dealerskins websites have won numerous awards for excellence. For more information visit www.dealerskins.com
About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.DominionEnterprises.com.
Google and AdWords are trademarks of Google Inc.
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