Free Website Traffic - Using Keywords In Ezine Articles
Writing ezine articles is one of the top ways to drive increased traffic to your website. Three of the advantages of using articles in your marketing are: it is effective, it is easy, and it is free. All you need in order to be an author of ezine articles is a reasonable knowledge of spelling and grammar, and a willingness to spend some time writing articles.
To use ezine articles successfully as a means of obtaining free website traffic, you also need to know the right way to use keywords in your articles. An article without relevant keywords or with poor a keyword framework is of limited use as a promotional tool.
Firstly, you need to choose your keywords wisely by picking keywords or phrases that get regular searches but don't have millions of web pages already in competition for that search term. Secondly, you must know how to use the keywords in your articles.
One thing you have to avoid is what is known as "keyword spamming". This refers to the practice of over-use of a keyword with the intention of attracting the search engines. How does a search engine determine the author's intention? As even Google hasn't yet developed a way of reading minds, the search engines have to rely on mathematical ways of hunting out your secret thoughts. Life for ezine article authors is made a little more complicated by the fact that we are not privy to how these algorithms and mathematical equations work; we have to go on the basis of best guesses.
The current best guess of what the search engines deem to be the appropriate level of keyword density in an article is that it is about 1%. That sounds very low but if you take a 500 word article comprising of four paragraphs, it equates to once per paragraph and once in the title. If you are using a single word, it could seem quite natural to use it more often but, it you are writing around a five word phrase, your article would probably read oddly if the phrase was used more than once in each paragraph. It is far better to use one main key phrase plus a secondary phrase and keep both of them down to a density of no more than 1%.
The best way to employ your keyword is to use it in the title of your article, once in the first and final paragraphs and two or three times in the rest of the body of the article (to be adjusted depending upon the word count). The keyword should be used within the first three or four words of your article title in order to grab human attention and to show the search engines that it is an important word.
Writing in a natural way using carefully selected keywords in the correct density is the key to writing a good ezine article. Of course, you are hoping for some extra free website traffic in return for your efforts, but pleasing the search engines is only part of the puzzle: appealing to human readers should take priority because they are your potential customers.
Elaine Currie helps people to make money online working at home at her Free Work At Home Directory at http://www.huntingvenus.com and is the author of Ezine Article Writing - 10 Steps To Success. Download a copy now and learn how to write articles for your website: http://www.huntingvenus.com/free_ezine_articles_writing_ebook.shtml
Related Articles:
Link Building and Link Strategy for Increased Web Traffic
Toronto, ON November 26, 2007 ? There are millions of websites in cyberspace. The challenge becomes how to ensure that your website is found on search engines and is seen by potential customers.
Smart Link's Local Submit Enhances SEO for Vertical Search Engines
Smart Link Web, a Michigan based (http://profiles.smartlinksolutions.com) leader in search engine optimization (SEO), now offers a method for small and local businesses to climb to the top of search engine rankings. This is in response to Google's recent change in its search results through the vertical search system. It introduces Smart Link Local Submit to give local and small scale businesses an edge in the field of online business. Unlike the traditional horizontal counterpart, vertical search results place local businesses above the normal organic results. Vertical searches are focused on the particular - and the online user is given ...
Increase Your Search Engine Ranking With Non-Reciprocal Link Building
You don?t need to be taught over and over that one of the most effective and powerful ways of obtaining the best position in search engines is through link building Because of this, there are already a lot of webmasters that would either send you an e-mail or drop you a call, requesting for a link exchange with you
Google Grants Links to SEMcares.com to Help Non-Profits with Volunteer Search Engine Marketing
The Official Google Grants Blog tells non-profits about SEMcares.com, the not-for-profit database that connects non-profits and volunteer search engine marketing providers.
Buying Links - How To Make Sure That The Links You Buy Are Worth It
Before you start looking at links to buy you need to know that not all links for sale are worth it There are many things that you need to look at before you buy those links
15 Proven Ways For Link Building To Improve Search Engine Rank
Almost all webmasters know that incoming links are food for website. The website will rank high in the search engine result pages as long as they have great quality incoming links with related anchor text.
Link Building To Improve Search Engine Rank
As the competition increasing every day so when you are planning to make business online then you need to optimize your site For this Search Engine Optimization or SEO is getting popular every day
Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links
Reciprocal links are an important step in your overall plan to get site visitors.What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites.
Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings
Last week a client called me excitedly exclaiming that their
Google PageRank had jumped a notch and their targeted keyword
term now ranked #23 (up from #45) for their competitive search
phrase. I asked the client if he'd been notified by Yahoo that
his site was now included in the index after we had submitted
it three weeks ago.
Link Survey Version 1.6: Improve Search Engine Ranking by Learning About Competitors
AntsSoft today announced the release of Link Survey version 1.6, the first software in the world which can check link popularity of multiple relative websites, make comprehensive analysis, and generate a detailed report.
Build Links, Increase Page Rank, Increase Traffic
Search Engines in the last couple of years are giving more weight to one way links with a similar theme, these links are a vote of trust and confidence for your website, they are so important that they help your site in the rankings of search engines. One search engine in particular uses link popularity, that search engine is Google. When you improve your link popularity it will eventually move your site up in the serps, this is the goals of every webmaster.
SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.
Using Back Links to Get Top Search Engine Ranking
There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how.
25 Common Link Exchange & Search Engine Terms
In today's world of website promotion and traffic building, a whole new set of terms and definitions have developed. To be a successful webmaster and/or website owner, it is important to know the meanings of some of the most popular link exchange and search engine terms.
Is Exchanging Links Better Than One Way Links
When establishing links and exchanging links this helps your rankings with the search engines and builds on connecting with other business owners. When exchanging links with other webmasters you will need to give them your code and you will need to use their code on your site.
