Creative Search Engine Optimization - A Case Study
Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this article is to emphasize creativity when approaching tough optimization situations.
Problems for BusinessTaxRecovery.com
In November of 2004, our firm took on the seo marketing for BusinessTaxRecovery.com. The site was being promoted through offline activities and pay-per-click campaigns. No effort had been made to achieve high rankings in Google, Yahoo or MSN.
Keyword analysis revealed that combinations of the root keywords, business and tax were going to be difficult to attack. The primary problem concerned government agencies with web sites. The IRS site, for instance, had roughly 9,680 inbound links and an absolute ton of content. State agencies werent far behind. The California tax agency site had roughly 7,000 inbound links and, again, tons of content.
For a final nail in the coffin, the client informed us the business was cyclical with the busiest months being January through April when people focused on taxes. The site absolutely had to rank highly during this period. We had two months to achieve results.
Gulp!
The Solution for BusinessTaxRecovery.com 140,000 Hits
After staring at a Salvador Dali painting for a few hours, we came up with a solution. It involved a combination of internal site page focus, meta tag optimization, link exchange and massive article promotion. The results produced 145,828 hits from January through April, with only 5,000 coming from the pay-per-click program.
The first step was to change the focus of the site from the home page to the article page. Jumping the tax agency sites on keywords such as business tax and taxes was impossible in two months, so we didnt even try. Instead, we decided to focus on the keyword phrase business tax articles and bring people into the site through the article page. Meta tags were optimized and a link exchange program undertaken. The key to campaign, however, was a strong article promotion campaign.
Since taxes are confusing, it seemed obvious that an article campaign focusing on tax information would meet with success. Boy, did it. Approximately 35 articles were written, published and submitted to article directories. Since the articles were timely, they were snapped up and published. The articles produced direct traffic to the site as well as numerous inbound links because of the link created in the article byline.
As for the search engines, we focused on everything but Google. We expected nothing from Google because the major content and meta tag changes would take six to eight months to show results per the usual practices of Google. In reality, it didnt matter. The Yahoo and MSN search engines produced big time.
In mid-January, the site went to number 1 on MSN under business tax articles. By the end of January, Yahoo was also listing it as number 1. MSN started listing it at number 1 for tax articles in February. The combination of these listings produced a significant amount of traffic, conversions and a very happy client.
Can we go on cruise control now? No! With the end of the tax season, the traffic to the articles page of the site has dropped by 75%. Nobody is looking for tax information after April 15th, so this is hardly surprising. The promotion of the article page was simply a short-term solution to a difficult situation. While it should produce traffic during the first quarter of each subsequent year, it is not a year-around solution.
Over the next six months, we will focus on the long-term goal of jumping over the tax agency sites for keywords such as business taxes , etc. It is going to take a lot of patience, but will eventually produce a significant amount of business for the client.
Creativity is often the key to conquering seo situations. Blindly slapping up new meta tags and links isnt always the best answer. Sometimes, a little pre-emptive consideration can yield amazing results.
For More Free Resources visit www.greatpromotionsite.com
Related Articles:
Seo - What Is Link Spamming?
Link spamming is a form of black hat SEO that tries to exploit weaknesses in link-based ranking algorithms such as the one used by Google?s PageRank algorithm. PageRank give a higher ranking to a website that is linked to many other websites so the idea is to add as many links as possible to a page to try and boost your page rankings.
Comparison Shopping Traffic Increases 56 Percent
Comparison shopping websites saw an increase in the online market share of visits last week compared to the same week in 2006, Hitwise reported today. Online traffic to a custom category of leading comparison shopping websites increased 56 percent for the week ending Nov. 3, 2007 compared to Nov. 4, 2006.
SEO Training Class to Follow Search Engine Strategies Chicago
Greg Jarboe of SEO-PR and Amanda Watlington of Searching for Profit will teach half-day search engine optimization training class on Friday, December 7, 2007
Google Filters Spam
Online users use Google for research purposes. Google provides pertinent information related to a search query entered by the online user. As much as possible, Google wants to provide its users with quality content alone. Because of this, it abhors low quality and spammy websites.
The Four Smartest Ways to Spiral Your Website Traffic
People are paying pretty significant dollars for website traffic these days. Pay-per-click charges of $1-10 are not uncommon for top search terms. Multiply that by the 300 unique visitors per day that my log furniture website gets, and you are talking at least $300 per day or $9,000 per month depending on how many days are in the month.
What Are Search Engine Optimisation Services?
If you have looked at the traffic that has come to your website over the past few months and realized that the numbers are lower than they should be, if not downright pathetic, it may be time that your company looks into search engine optimization services When you are doing business online, one thing that you have to be very aware of is the importance of a search engine like Google or Yahoo
The High Cost Of Organic SEO
A discussion of the going high prices of having your site subjected to ?organic SEO? and whether or not it is just as well for you to search engine optimize your site yourself.
Determining the Value of Your SEO Service
Every once in a while--and probably more often than we should--we find ourselves reviewing our SEO pricing models. Pricing SEO has always been a real sticking point for me because there is no one-size-fits-all pricing metric.
Comparing And Expanding The Use Of Google And Yahoo Alerts
Introduction
Seo Expert: Jumpstart Your Online Business
Thanks to the recent developments in the field of Internet (and electronic commerce), millions of people all over the world are making huge profits doing online jobs. Internet marketing has come a long way since its invention a few decades ago. Search engine optimization services, undoubtedly, can generate a lot of business for your web site. Even if you want to build a new web site, you must hire a good "seo expert".
Environmentalists Say Google Shows Rise of Vegans and Vegetarians for World Vegan Day
As part of the World Vegan Day celebrations Vegans cite Google and food manufacturers to reveal a dramatic upward trend in the popularity of healthy, planet friendly vegan foods and lifestyles. World Vegan Day 1st November is expected to be the most influential ever. Vegan organisations are predicting the number of consumers regularly buying vegan products will have doubled by the end of the year as they realise the environmental and health benefits.
Google Adsense: What Other Forms Of Payment Does Google Adsense Offer?
You can elect to have your Google Adsense payments mailed to you via check in your local currency. Google Adsense offers this option in 42 countries. Check the Google Adsense support center to see if your country is included in this list.
4ppl Members are Using Maps to Find Dates Near Them -- Google Maps Mashup Now at 4ppl
Today, BoonEx Community Software announces: Google Maps Mashup at 4ppl - Free Dating site.
TheFind.com is the Fastest-Growing Next-Generation Shopping Search Engine
TheFind.com emerges as market-leader in monthly page-views and user interaction rates
SafeMed Collaborates with Google on New Health Offering: Analysis Engine Integrated into Google Health Platform
SafeMed, a provider of analytical software for advanced Clinical Decision Support, announced today a collaboration with Google, the world's leading search company. Working with Google Health (a new product that is currently being tested in a pilot with the Cleveland Clinic), SafeMed enables users to obtain personalized health feedback -- such as potentially harmful drug interactions and other preventative guidelines -- based on their own unique Google Health medical profile.
