Search Engine Marketing Firm iProspect Wins at Search Engine Strategies Awards
Boston, MA (PRWEB) August 25, 2008 -- iProspect®, the Original® Search Engine Marketing Firm, announced today that its client, Microsoft Small Business Center (http://www.microsoft.com/SMALLBUSINESS/hub.mspx), won the Best BtoB Search Engine Marketing Campaign Award at the first-ever SES Awards, presented at the Search Engine Strategies Conference in San Jose, California, last week. Microsoft Small Business Center is Microsoft Corporation's portal for educating, supporting and selling Microsoft products to small businesses.
Designed to recognize excellence in search engine marketing and inspire innovation and encourage new ideas, the SES Awards acknowledge outstanding marketers in 15 different categories. Reviewed by a panel of over 30 industry experts, campaigns were judged in four key areas: innovation in methodology and execution, achieving success goals, excellence in tactical execution, and overall approach and category relevance.
"It is exciting to earn this SES Award for the Best BtoB Search Engine Marketing Campaign," said Dave DeVries, Microsoft Small Business Marketing Manager. Working together with iProspect, we have been able to overcome the challenges that BtoB marketers struggle with in search marketing, and in the end, have achieved impressive results that enhanced our premier resource for small business - Microsoft's Small Business Center. I think this SES Award symbolizes what we have achieved by working together with iProspect."
Celebrating its 10th Anniversary the Search Engine Strategies Conference is a major industry event series that has guided online marketers through the complex and ever-changing search engine marketing industry over the past decade.
"It is rewarding to see our team at iProspect, as well as the team at Microsoft, be recognized as outstanding marketers," said Robert Murray, President, iProspect. "We work very closely with our clients - as partners really - and Microsoft has a knowledgeable team of search marketing professionals that have been key to achieving these award winning results. Taking home this award can't help but inspire us to continue to develop creative and innovative search engine marketing strategies that produce great business results."
About iProspect
iProspect is the Original® Search Engine Marketing Firm (http://www.iprospect.com/). The company helps many of the world's most successful brands maximize their online marketing ROI (http://www.iprospect.com/search-engine-marketing-university/marketing-roi.htm) through natural search engine optimization, paid inclusion management, pay per click advertising management, shopping feed management and numerous other related services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day.
With U.S. offices in Watertown, Massachusetts and San Francisco, California, as well as global search engine marketing offices (http://global.iprospect.com/), iProspect can be contacted at 1-800-522-1152, or by visiting www.iprospect.com .
Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1-800-522-1152 x1203 or colleen.reed@iprospect.com.
###
Related Articles:
Using Back Links to Get Top Search Engine Ranking
There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how.
Linking for Traffic: The Shift from Link Directories to Hyper-Targeted Linking
There's a stiff wind blowing in a new direction on the web. And you'd benefit from taking the time to notice the direction its headed.
Link Building: To Link, or Not to Link, That is the Question
Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over?Link FarmsMany webmasters claim that Google penalizes websites for link farms.
Link Building and Link Strategy for Increased Web Traffic
Toronto, ON November 26, 2007 ? There are millions of websites in cyberspace. The challenge becomes how to ensure that your website is found on search engines and is seen by potential customers.
Link Survey Version 1.6: Improve Search Engine Ranking by Learning About Competitors
AntsSoft today announced the release of Link Survey version 1.6, the first software in the world which can check link popularity of multiple relative websites, make comprehensive analysis, and generate a detailed report.
15 Proven Ways For Link Building To Improve Search Engine Rank
Almost all webmasters know that incoming links are food for website. The website will rank high in the search engine result pages as long as they have great quality incoming links with related anchor text.
Google Grants Links to SEMcares.com to Help Non-Profits with Volunteer Search Engine Marketing
The Official Google Grants Blog tells non-profits about SEMcares.com, the not-for-profit database that connects non-profits and volunteer search engine marketing providers.
Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links
Reciprocal links are an important step in your overall plan to get site visitors.What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites.
Traffic One Way Links And Reciprocal Link Exchange
While reciprocal links are still valid and help you gain link popularity and page rank, many SEO experts agree that one way links are more valuable. One way links are also known as non-reciprocal links. Acquiring one way links are much more difficult than reciprocal links. One way links are a tool that can be quite beneficial to the webmaster. The very best one way links are those that are included in the content of another website, directing visitors to your website. One way links are those where you point to a site, or a site points to you without a link being returned. One way links are the best way to increase the link popularity of the site and get theme based links for natural search engine optimization.
Link Building To Improve Search Engine Rank
As the competition increasing every day so when you are planning to make business online then you need to optimize your site For this Search Engine Optimization or SEO is getting popular every day
25 Common Link Exchange & Search Engine Terms
In today's world of website promotion and traffic building, a whole new set of terms and definitions have developed. To be a successful webmaster and/or website owner, it is important to know the meanings of some of the most popular link exchange and search engine terms.
Buying Links - How To Make Sure That The Links You Buy Are Worth It
Before you start looking at links to buy you need to know that not all links for sale are worth it There are many things that you need to look at before you buy those links
Rethinking Linking - Link Exchange Back to Basics
In the old days of the internet, links were the primary communication path between web sites. Search engines were not as sophisticated as today, and search results rather crude.
Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings
Last week a client called me excitedly exclaiming that their
Google PageRank had jumped a notch and their targeted keyword
term now ranked #23 (up from #45) for their competitive search
phrase. I asked the client if he'd been notified by Yahoo that
his site was now included in the index after we had submitted
it three weeks ago.
One Way Links and Reciprocal Link Exchange and Traffic
While reciprocal links are still valid and help you gain link popularity and page rank, many SEO experts agree that one way links are more valuable. One way links are also known as non-reciprocal links. Acquiring one way links are much more difficult than reciprocal links. One way links are a tool that can be quite beneficial to the webmaster. The very best one way links are those that are included in the content of another website, directing visitors to your website. One way links are those where you point to a site, or a site points to you without a link being returned. One way links are the best way to increase the link popularity of the site and get theme based links for natural search engine optimization.
