TrustBearer Adds Strong Authentication Support for Salesforce.com and Google Apps

(PRWEB) August 27, 2008 -- TrustBearer Labs, an authentication and digital identity solutions company, has announced single sign-on support for Salesforce.com and Google Apps with its authentication and identity federation service, TrustBearer OpenID.

TrustBearer's Single Sign-on support allows users to strongly authenticate to Salesforce.com, the market-leading online customer relationship management service with over 1 million subscribers, and Google Apps, a business productivity and communications platform managed by Google.

"Business executives are quickly moving to online collaboration services like Salesforce.com to manage their customer and client data - the most critical and sensitive data for companies," said David Corcoran, CEO of TrustBearer Labs.

"TrustBearer recognizes that this critical and sensitive data must be protected using secure methods. Hardware-based PKI authentication is widely known as the strongest form of security available. TrustBearer has combined the strength of hardware-based PKI authentication with the simplicity and ease-of-use that web users expect with online applications," said Corcoran.

To offer single sign-on to users of Salesforce.com and Google Apps, TrustBearer expanded its OpenID identity provider service to include support for SAML, which is widely implemented for enterprise authentication.

With the combination of OpenID and SAML, users of the TrustBearer service can sign-in to applications and networks using a single hardware-based authentication device, commonly a smart card or USB token. When authenticating to a service, such as Salesforce.com, users connect their authentication device and present the PIN or biometric associated with the device.

About TrustBearer OpenID

TrustBearer OpenID is a federated digital identity web platform. The service provides users with hardware-based, multi-factor authentication to websites that have implemented the OpenID or SAML standards. TrustBearer supports a variety of hardware tokens, including many smart-card based federal identity cards such as the U.S. Government PIV, CAC and TWIC cards as well as various European national ID cards.

Sign up for a free account at https://openid.trustbearer.com.

###

Related Articles:

Linking for Traffic: The Shift from Link Directories to Hyper-Targeted Linking
There's a stiff wind blowing in a new direction on the web. And you'd benefit from taking the time to notice the direction its headed.

SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.

Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings
Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago.

25 Common Link Exchange & Search Engine Terms
In today's world of website promotion and traffic building, a whole new set of terms and definitions have developed. To be a successful webmaster and/or website owner, it is important to know the meanings of some of the most popular link exchange and search engine terms.

Increase Your Search Engine Ranking With Non-Reciprocal Link Building
You don?t need to be taught over and over that one of the most effective and powerful ways of obtaining the best position in search engines is through link building Because of this, there are already a lot of webmasters that would either send you an e-mail or drop you a call, requesting for a link exchange with you

Buying Links - How To Make Sure That The Links You Buy Are Worth It
Before you start looking at links to buy you need to know that not all links for sale are worth it There are many things that you need to look at before you buy those links

Link Building and Link Strategy for Increased Web Traffic
Toronto, ON November 26, 2007 ? There are millions of websites in cyberspace. The challenge becomes how to ensure that your website is found on search engines and is seen by potential customers.

Traffic One Way Links And Reciprocal Link Exchange
While reciprocal links are still valid and help you gain link popularity and page rank, many SEO experts agree that one way links are more valuable. One way links are also known as non-reciprocal links. Acquiring one way links are much more difficult than reciprocal links. One way links are a tool that can be quite beneficial to the webmaster. The very best one way links are those that are included in the content of another website, directing visitors to your website. One way links are those where you point to a site, or a site points to you without a link being returned. One way links are the best way to increase the link popularity of the site and get theme based links for natural search engine optimization.

Link Building: To Link, or Not to Link, That is the Question
Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over?Link FarmsMany webmasters claim that Google penalizes websites for link farms.

Link Survey Version 1.6: Improve Search Engine Ranking by Learning About Competitors
AntsSoft today announced the release of Link Survey version 1.6, the first software in the world which can check link popularity of multiple relative websites, make comprehensive analysis, and generate a detailed report.

Rethinking Linking - Link Exchange Back to Basics
In the old days of the internet, links were the primary communication path between web sites. Search engines were not as sophisticated as today, and search results rather crude.

Using Back Links to Get Top Search Engine Ranking
There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how.

Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links
Reciprocal links are an important step in your overall plan to get site visitors.What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites.

15 Proven Ways For Link Building To Improve Search Engine Rank
Almost all webmasters know that incoming links are food for website. The website will rank high in the search engine result pages as long as they have great quality incoming links with related anchor text.

Link Exchange and Search Engines
There are many ways an online business can benefit through link exchange There is only one company who knows how to properly provide this type of service so you can succeed in the global marketplace today