Using Google Analytics to Increase Sales!
It's only natural to believe that more eyeballs and more footfalls on your websites will translate into more sales. But it is foolish to equate growth in the volume of traffic to extra sales.This does not mean that generating large volumes of traffic to your website is a bad idea. It's just important to keep a track of how many visitors actually converted to customers.A high traffic count does not necessarily translate into increased or incremental sales. There are many claims of website owners who boast more than 25,000 hits a day on their website, but how many of those visitors actually converted to sales?
A good internet marketing campaign is one in which the maximum number of visitors get converted to sales. This can happen only if the traffic generated is of a high quality and very targeted.If there is a lot of traffic on your website but very few conversions then it is time you found out what is preventing visitors from actually buying your product or service.For this you will need some kind of program to track the volume of traffic coming to your site and also indicate where it is coming from. This information will help you fine-tune your advertising campaign and help you make the necessary changes to improve not only the quality of traffic but also allow you to test the effectiveness of your sales copy. There are several programs available that help you track your traffic. One such program is Google Analytics. All you have to do is sign up for a free account with Google AdWords.
Google AdWords then provides you with a script that you can copy and paste on the pages you intend to track. This simple program will give you all you need to monitor and convert your traffic into additional sales by increasing your conversion rate. The program is so designed that it can accurately tell you if the visitors came from search engine queries or from referral links. It also tells you the number of page views per day, number of visitors, unique visitors, and the time they spent on your website. Visitor profiles are also provided which is a big plus that helps you in profiling your potential customers.The data collected can help you understand where your traffic has come from and thus help you put strategies in place to generate more quality traffic. It also provides you information on which area generates the least quality traffic. You can then fix the problem or drop the source of poor quality traffic. Simultaneously you can focus all your energies on areas that generate the maximum quality traffic.
It will take some time to set up this whole mechanism and some learning to correctly analyze the data, but once this is done your marketing efforts will be more focused and result oriented. It is akin to owning your own tune-up kit. You can find out more about Google Analytics at: http://www.google.com/analytics
Dechen Lau is an Author, Speaker, and Consultant specializing Marketing
Internet Marketing Seminar http://www.powersuccessmarketing.com
Information Marketing Blog http://www.dechenlau.com
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