Boosting The Effectiveness of Search Engine Marketing: Wister Walcott of Marin Software to Speak at SMX East

San Francisco, Calif. (PRWEB) October 6, 2008 -- Marin Software (https://marinsoftware.com), provider of the leading enterprise-class paid search engine management (https://marinsoftware.com) application for advertisers and agencies, today announced that Wister Walcott, co-founder and vice president of products, will speak on the panel "Paid Search Analytics" at the 2008 Search Engine Marketing Expo (SMX) East, which takes place at the Javits Convention Center in New York City on October 7, 2008 at 4:45 pm EST.

As part of the panel, Mr. Walcott will deliver practical insights and proven strategies for using analytics to boost the effectiveness of paid search marketing programs, showing marketers how to analyze and optimize campaigns to boost ROI and conversions. The panel includes other search marketing experts including Avinash Kaushik, analytics evangelist at Google. SMX is one of the search marketing industry's leading events, bringing together search marketing experts, industry insiders and leading search advertisers to engage in tactical, strategic, and forward-looking discussions about the search industry. The conference is programmed by Search Engine Land's Danny Sullivan and Chris Sherman.

About Marin Software:

Marin Software provides an enterprise-class search paid search management application for advertisers and agencies. Marin Software's "No Black Box" methodology offers serious search marketers unprecedented control and transparency over their SEM programs. Marin Search Marketer® addresses the workflow, analysis, and optimization needs of advertisers and agencies, saving time and improving the financial performance of large-scale SEM campaigns. Marin offers pay-as-you-go pricing and is designed for those who are spending at least $50,000 monthly on paid search. Customers include Avenue A | Razorfish, a division of Microsoft (Nasdaq: MSFT), Zappos.com, and ZipRealty (Nasdaq: ZIPR). Marin is backed by Benchmark Capital and Amicus Capital.

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