How to Use the Google Patent to Get More Traffic
According to the recent release of the Google Patent Application, many of the things you're doing to get better page rank and increase your position in natural search are about to be history. It's frightening how much things are going to change.
All of those folks trying to "beat the system" with doorway pages and invisible text are about to be (or have already been) punished by the Google Algorithm.
Why are things changing? Because Google wants to remain the premier search engine, which means returning content that matters to people doing the searches. It's true, marketers are not Google's primary customer. People using search engines to find information will always remain Google's #1 priority.
Think about people using search engines for a moment. Wait, forget about them – think about yourself for a moment. When you turn to the internet for answers, what do you want? I may be an oddball, but when I'm looking for an answer to my question, I want, yes - an answer to my question. Your prospective customers are no different. To quote Dr. Phil, "People want what they want when they want it." Are you giving it to them?
If you're not giving them what they want, they probably won't give you what you want ( their attention, their contact information, and their money.) But there is one thing you can do that will inspire them to visit your site, make them open your offer, and improve your search engine positioning all at the same time.
So what is the one thing thing?
Provide content. Content is King and content means articles. Content means the information that addresses that web searcher's issues and needs.
And it's what Google expressly wants from you. It's what Google needs in order to remain the premier search engine. It's what Google will return in the very top positions of search results, even for the most popular keywords. The Patent Application makes it clear that doing this one thing is going to have a bigger impact than all the keyword stuffing and optimization you can do.
All you have to do is write a short (400-800 words) article on any topic that might be of interest to your target market. If you sell computers, write a review of some recently released technology. If you are a consultant, explain how companies can improve using some of the handy tips and tricks you know.
Your tips and tricks don't have to be the "magic" of your offering. You don't have to give away the store. There are some things that you consider quite fundamental in your industry - and there are thousands of newcomers who don't yet know the fundamentals. Through your articles, you will be the expert who shows them the ropes. Imagine how much this elevates their opinion of you. You become an instant guru.
You become known as an expert in your field, someone who really knows what's going on in your space. What kinds of problems might your target market be trying to solve online? Write an article to explain a solution to them.
For instance:
I use Article Marketer (www.articlemarketer.com) to distribute my articles to thousands of newsletter editors for publication. It costs me $39.95 to distribute as many articles as I want for three full months. It's a great bargain.
I use a hosted service from Sales Force (www.salesforce.com) to manage my leads. It costs me $65 per month for a full-featured sales force automation and lead management system that I can get to from any computer with internet access. Like my American Express card, I don't leave home without it.
I use the free service from PRWeb (www.prweb.com) to send out press releases to the media for my clients. Their paid service is about $400, but I've always been happy with the results from their free version.
Can you see how telling people about these tools takes nothing away from my own service offering? Giving away this information does one very important thing: it makes my target market happy.
After all, how many people don't even know that www.articlemarketer.com is a tool they should be using or that salesforce.com offers a web based lead management SFA offering? When they read my article, they get valuable information about something they can use right now to get more traffic, find more prospects, and increase their sales volume. They are satisfied.
Then the magic happens.
When they get to the end of my article, if they like the free information I've provided, they will want to know more. I put my website address in the resource box (yep, see below) and I get a flood of traffic to my site. Not just any old traffic though. The people coming to my website are pre-qualified. It's what Ken Evoy says is crucial in selling online, these visitors are "open to an offer" from me.
They have already proven to have an interest in what I'm talking about, and they already feel somewhat comfortable with me, my style, my approach, etc. When they arrive at my web site, they get a lot of information absolutely free. They can also purchase things I have for sale.
I've seen dramatic spikes in my Simplified Selling book sales after distributing an article. The conversion rate is better too – meaning I get more sales "per capita" than using pay-per-click or buying ads in newsletters.
Of course, it's not that expensive to buy an ad in a newsletter – but does anyone have enough money to pay for advertising in every newsletter that reaches a particular target market? Of course not, there are hundreds of thousands of ezines published on the web and in print.
However, publishers need content and they are willing to publish your free reprint article (meaning they don't have to pay you for your writing) and in exchange they provide a link to your website.
That link shows up in newsletters to be seen by your prospective customers. You also get permanent links on websites - something else that the Google Patent identifies as important when ranking sites.
So sit down, draft out an article on some topic you like, and get it published. Watch as the world beats a path to your door.
Chris Ellington gives effective and easy to implement marketing strategies to small business owners and home business entrepreneurs. His Simplified Selling System has been a favorite of salespeople around the world. Get your free marketing strategies at http://www.simplifiedselling.com.
Related Articles:
25 Common Link Exchange & Search Engine Terms
In today's world of website promotion and traffic building, a whole new set of terms and definitions have developed. To be a successful webmaster and/or website owner, it is important to know the meanings of some of the most popular link exchange and search engine terms.
Traffic One Way Links And Reciprocal Link Exchange
While reciprocal links are still valid and help you gain link popularity and page rank, many SEO experts agree that one way links are more valuable. One way links are also known as non-reciprocal links. Acquiring one way links are much more difficult than reciprocal links. One way links are a tool that can be quite beneficial to the webmaster. The very best one way links are those that are included in the content of another website, directing visitors to your website. One way links are those where you point to a site, or a site points to you without a link being returned. One way links are the best way to increase the link popularity of the site and get theme based links for natural search engine optimization.
SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.
Link Exchange and Search Engines
There are many ways an online business can benefit through link exchange There is only one company who knows how to properly provide this type of service so you can succeed in the global marketplace today
Build Links, Increase Page Rank, Increase Traffic
Search Engines in the last couple of years are giving more weight to one way links with a similar theme, these links are a vote of trust and confidence for your website, they are so important that they help your site in the rankings of search engines. One search engine in particular uses link popularity, that search engine is Google. When you improve your link popularity it will eventually move your site up in the serps, this is the goals of every webmaster.
Link Building: To Link, or Not to Link, That is the Question
Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over?Link FarmsMany webmasters claim that Google penalizes websites for link farms.
Link Survey Version 1.6: Improve Search Engine Ranking by Learning About Competitors
AntsSoft today announced the release of Link Survey version 1.6, the first software in the world which can check link popularity of multiple relative websites, make comprehensive analysis, and generate a detailed report.
One Way Links and Reciprocal Link Exchange and Traffic
While reciprocal links are still valid and help you gain link popularity and page rank, many SEO experts agree that one way links are more valuable. One way links are also known as non-reciprocal links. Acquiring one way links are much more difficult than reciprocal links. One way links are a tool that can be quite beneficial to the webmaster. The very best one way links are those that are included in the content of another website, directing visitors to your website. One way links are those where you point to a site, or a site points to you without a link being returned. One way links are the best way to increase the link popularity of the site and get theme based links for natural search engine optimization.
Buying Links - How To Make Sure That The Links You Buy Are Worth It
Before you start looking at links to buy you need to know that not all links for sale are worth it There are many things that you need to look at before you buy those links
Increase Your Search Engine Ranking With Non-Reciprocal Link Building
You don?t need to be taught over and over that one of the most effective and powerful ways of obtaining the best position in search engines is through link building Because of this, there are already a lot of webmasters that would either send you an e-mail or drop you a call, requesting for a link exchange with you
Smart Link's Local Submit Enhances SEO for Vertical Search Engines
Smart Link Web, a Michigan based (http://profiles.smartlinksolutions.com) leader in search engine optimization (SEO), now offers a method for small and local businesses to climb to the top of search engine rankings. This is in response to Google's recent change in its search results through the vertical search system. It introduces Smart Link Local Submit to give local and small scale businesses an edge in the field of online business. Unlike the traditional horizontal counterpart, vertical search results place local businesses above the normal organic results. Vertical searches are focused on the particular - and the online user is given ...
Is Exchanging Links Better Than One Way Links
When establishing links and exchanging links this helps your rankings with the search engines and builds on connecting with other business owners. When exchanging links with other webmasters you will need to give them your code and you will need to use their code on your site.
Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links
Reciprocal links are an important step in your overall plan to get site visitors.What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites.
Linking for Traffic: The Shift from Link Directories to Hyper-Targeted Linking
There's a stiff wind blowing in a new direction on the web. And you'd benefit from taking the time to notice the direction its headed.
15 Proven Ways For Link Building To Improve Search Engine Rank
Almost all webmasters know that incoming links are food for website. The website will rank high in the search engine result pages as long as they have great quality incoming links with related anchor text.
