Lehigh Valley’s First Seminar on Search Engine Optimization and Search Engine Marketing and Tracking

Bethlehem, PA (PRWEB) October 15, 2005 -- Search Engine Optimization Expert, Roger Wehbe, President of Yooter Interactive Search Marketing and Susan Yee, CEO Active Data Exchange announce the Lehigh Valley’s first seminar dedicated to helping companies use successful search engine optimization and marketing techniques to increase visitors and track the effectiveness of the web.

Search Engine Optimization and Search Engine Marketing are some of the most effective services of online marketing. In fact, recent studies note that during the first half of 2005, growth in the Search Marketing Area has increased 40% in just 6 months. Search Optimization techniques have grown even faster than Search Marketing services.

The first half of the seminar will focus on effective search engine strategies. The second half will review how to analyze web statistics. Once search engine strategies are implemented, tracking referring web sites, entry and exit pages and time spent on pages are critical to measuring online marketing effectiveness.

Lehigh Valley based businesses that do any sort of online marketing should not miss this valuable seminar. The seminar will be held on Tuesday, November 1, at the Hotel Bethlehem in Bethlehem, PA.
7:30 am to 8:00 am Continental breakfast
8:00 am to 9:00 am SEO / SEM and Tracking Stats
9:00 am to 10:00 Open Questions (as needed)

Due to the level of interest prior to this release, please RSVP early as the number of seats are limited. To RSVP please contact:    
Kelly Rooney, 610.997.8157.

About Yooter Interactive
Yooter InterActive Search Marketing (http://www.yooter.com) is one of the most respected leading SEO / SEM firms online, with mentions on ClickZ, Threadwatch and other media outlets that gear towards InterActive Marketing and SEO. Our clients range from Fortune 100 firms to well funded startups.

About Active Data Exchange, Inc.
Active Data Exchange (www.activedataX.com) specializes in digital content publishing and distribution across internal and external web environments. ADE is active in several industry standards committees including PRISM (Publishing Requirements for Industry Standard Metadata) Working Group, the Information and Content Exchange (ICE) Authoring Group and the W3C XML Protocol Standards Committee. Clients include Sun Microsystems, Warner Music Group, CMP Media, SEPTA, KidsPeace, Penn Mutual Life Insurance, Temple Law School, and others.

###

Related Articles:

Which Travel Search Engine Searches More Hotels?
Australian owned, web 2.0 hotel price comparison website HotelsCombined.com has come out on top in the industry study carried out by 4hoteliers.com.

Using a tell a friend script to generate viral website traffic
More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.

Website Marketing Strategies For Better Search Engine Ranking
Before looking into the strategies of the website marketing we should know what website marketing is Most of the people don?t know what is website marketing is

Website Promotion Strategies For Targeted Web Site Traffic
If you're looking to drive more targeted traffic to your web site, you'll want to pay close attention to the website promotion strategies presented in this article. As an internet marketer, or a want to be internet marketer, you know that web site traffic is your livelihood.

How and When Should I Submit My Website to Google?
As soon as you register your domain name, submit it to Google! Even if you haven't built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven't fully articulated your business plan and marketing plan, submit your domain name to Google.

Search Engine Optimization ? Driving More Traffic To Your Web Site
Search engine optimization (also referred to as SEO) is a technique used on written articles, blogs or web sites content so that search engines are better able to find specific keywords and list web sites in resulting searches So, as an example, when you have your site optimized your site will appear in the listings of sites on MSN, Google or Yahoo search engines

Pulling Niche Traffic From Forums
There are so many different ways to pull traffic to your website that it is difficult to list them all All of it is worthless, however, if it is not targeted directly to what you have to offer

Breaking the Myth About Page Rank (PR)
The most difficult challenge most web designers face is getting traffic to your site. There are plenty of companies who promise to send traffic your way.

Newsforce Offers Press Release Optimization Webinar for Its New Keyword Tool, SEO Tool, Link Tool and Ranking Reports: Suite of Press Release Optim
Newsforce Inc. (http://newsforce.com) today announced that it is holding a webinar on October 24 at 1 p.m. EDT (10 a.m. PDT) to showcase its new suite of press release optimization tools which help users craft optimized press releases for news search engines. Newsforce integrates a keyword tool, SEO tool and link tool, enabling users to create an optimized press release quickly and get ranking reports for Yahoo News and Google News efficiently.

Website Traffic: 10 Mind Busting Secrets To Gain More Orders
Do you want to generate more orders at your website?Here are 10 mind busting website traffic secrets to help you:1. Automate your online business to save extra time for marketing and advertising.

SEO Software And You
The thought of fully optimizing your website through SEO principles may seem an impossible task, especially so for the beginning netrepreneur, but it can be achieved. While it's possible to learn the skills needed to construct a fully optimized site there may be SEO software that may assist you in reaching your objective more quickly. The use of a quality SEO software application can also provide a means of sidestepping some of the pitfalls many online businesses discover when attempting to fully implement optimization techniques.

TelecomAdvisors International S.A.-TAI Becomes Official Distributor for ipoque Solutions for Internet Traffic Management and Analysis
ipoque expands sales and support network in Central and South America.

Getting The Most From Traffic Exchanges
If you are a new to web site promotion or an experienced campaigner, you should include Traffic Exchanges as part of your marketing plan.

TrustBearer Adds Strong Authentication Support for Salesforce.com and Google Apps
TrustBearer's authentication and identity federation service now supports strong authentication to Salesforce.com and Google Apps.

Press Release Promote Your Website in Google Absolutely
Free SEO help. The SEO Book helps charities promote their websites in Google, Yahoo!, MSN, and other major search engines. The recently updated number one ranking SEO Book is now available to charities free of charge. State College, PA July 20, 2004 -- Aaron Wall has made his recently revised best selling SEO Book available to charities free of charge.