Search Engine Optimization Companies Are Now Promoting Ethical Practices Through Education And Special Guarantees
CAMARILLO, CA (PRWEB) January 26, 2006 -- Search engine optimization (SEO) is one of the fastest growing internet marketing tools for big and small business owners alike. By strategically optimizing visible page content and the code which resides on the back-end of each web page, search engines are more likely to identify your web site as a credible source which can push your listing to the top spots of keyword searches. If done well, your listings will be more visible and therefore more likely to pull increased web traffic via the all-mighty click. If done poorly, a search engine won’t recognize you (or see you as irrelevant) and bury your listing at the bottom of a list of competitors that users don’t care to sift through.
For companies offering internet marking services, they are sometimes approached by business owners wanting to “get listed in the free results of search engines.” However, search engine optimization is usually not the primary focus of business owners when seeking methods to increase their brand name awareness and sales efforts. It’s usually an after-thought that becomes priority after proper education, and discussion of how it works. The keyword here is “education.”
“Clients don’t always come looking for SEO but it’s something we may recommend depending on their market and objectives,” says Dale DeHart, President and Founder of SOHO Prospecting, a full service marketing company that offers search engine optimization. “Our services are always focused on the ultimate objective of lead generation and sales prospecting, either through traditional means or the Internet. There’s a lot of discussion about how SEO works because it is a complex process to put into effect and there are many techniques to be employed; not all are effective in all situations. If we believe that SEO will work to attract more business to a company's site, we always describe the process in detail so that they are more aware of what can be expected. This means describing accepted practices as well as Black Hat methods that they should avoid.”
Through education, SOHO Prospecting addresses some of the misleading types of guarantees that are offered to unaware business owners. These are guarantees that might sound optimal, but usually have detrimental effects over the long run. One such tactic achieves high rankings through the use of long, irrelevant keyword phrases, or quality keyword phrases on less-than-desirable search engines (the primary search engines are Google, Yahoo, and MSN). Another tactic confuses paid listings which go to the highest bidder versus natural listings which are based on content and material within the site. Yet another method utilizes hidden pages which redirect traffic to any page an SEO company wishes; including someone else’s page if you discontinue service.
In addition to proper SEO education, SOHO Prospecting is also making a new guarantee which adheres to its strict search engine optimization policies. They guarantee a 100% to 500% increase in web site traffic volume using only approved SEO practices. Additionally, they are currently offering free SEO evaluations to show how your site currently ranks among competitors for select keyword phrases.
According to Chris Samojen, Search Engine Specialist for SOHO Prospecting, “A guarantee for increasing your website traffic is important because many SEO companies can guarantee first page rankings on the major search engines, however many of those keywords generate very little search volume providing no additional traffic to your website. SOHO Prospecting is primarily focused on making your website search engine friendly and targeting several high volume, highly related keywords in your industry. Successful implementation of this formula allows your site to be a lot more visible to the search engines and positions your website as an industry expert which is recognized by the search engines. In return the search engines will reward you with high rankings for your keywords that generate a very large amount of free search engine traffic.”
About SOHO Prospecting
DeHart founded SOHO Prospecting in 2001 after more than 25 years in management at several private and publicly traded companies. In addition to search engine optimization, SOHO Prospecting provides internet marketing, pay-per-click management, company branding, web design, direct mail marketing, marketing materials, advertising and public relations for clients in a variety of industries. For more information, call (805) 482-2170, or visit www.sohoprospecting.com.
###
Related Articles:
Comparison Shopping Traffic Increases 56 Percent
Comparison shopping websites saw an increase in the online market share of visits last week compared to the same week in 2006, Hitwise reported today. Online traffic to a custom category of leading comparison shopping websites increased 56 percent for the week ending Nov. 3, 2007 compared to Nov. 4, 2006.
Internet Marketing Services That Deliver Site Traffic
Internet marketing in itself is a wide domain supported by multiple theories and tactics but not all of them are effective enough to drive sales. The core idea behind any Internet marketing strategy is to create a web presence by using various Internet marketing services to drive revenue and achieve maximum ROI. The question is what are the key components of Internet marketing services and how can they drive ROI?
FloridaBridalGuide.com Launches By Offering Lifetime Listings and Links For a Limited Time
FloridaBridalGuide.com, the newest local site in the popular WeddingBasics.com Wedding Network, launched officially on June 1, 2007. To kick off the launch, FloridaBridalGuide.com, is offering a lifetime listing for qualified wedding professionals from now until June 30. All lifetime listings on FloridaBridalGuide.com will include a link to a Web site, up to 3 photos in a photo gallery and access to the online bride leads. These lifetime listings will remain active for as long as the wedding company is in business or wishes to be on the site. Lifetime listings will never have to pay a renewal fee of any kind for their regular listing on FloridaBridalGuide.com.
7 Surefire Ways To Increase Your Traffic Starting Yesterday
Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.
Targeted Traffic with Pay Per Click's
In order for your online business to succeed you must get targeted traffic to your website. No matter what product or service you are selling, if you don't make sales you won't be in business for very long!One of the best ways to get targeted traffic to your website is through Pay Per Click Ads.
How to Google; or How to be Easily Distracted
I set out with the intention of writing a self improvement type article with an original temporary working title of 'How To Overcome Fear'.Being the sound marketing man that I am though, my first action was to research whether this was relevant to many peoples lives.
5star MovieSaver: Download Videos of YouTube, Google Video, Clipfish.de and myvideo.de
Video-Communities are the latest trend in Internet. Movie trailers, crazy commercials and homemade absurdities ensure the greatest fun when clicking. What a pity one can only watch the funny films on the Web. The freeware 5star MovieSaver allows to store the flash films on the hard disc and play them e.g. with Windows Media Player.
Has an Internet SEO Company Lied To You About Page Rank?
Over the past few years, there has been an avalanche of new SEO Companies that have sprung up offering their services to drive billions of new search engine traffic to your website that offers ?Safe Toys For Your Pets? for example. They promise you the earth and most don?t deliver.
How to Get Targeted Web Site Traffic from Other Peoples Sites
Getting targeted web site traffic from other people's websites is not a difficult task as long as it is part of your website marketing plan. Once you include this in your marketing plan and research how to carry out these types of advertising, you will be significantly more successful in getting traffic directed to your website from other websites on the Internet.
Do It Yourself SEO: Ten Search Engine Optimization Tips (Part 2)
In the first article of this series I outlined five important steps in the optimization of any web page or website. Here are five more tips for those who want to make sure that their web pages are both user and search engine friendly.
So you want to build up your reciprocal and incoming links?
I recently updated my website to include a proper article directory and a more sufisticated links directory. As part of this I needed to check through the articles previously placed on my site and go through all the links in my old link exchange directory.
Hands-On SEO Certification Training Comes to Beaverton, Oregon
Search Engine Academy of Oregon begins accepting registrations for its first SEO training classes in September 2007. Respected SEO skill-building professional, Colleen Wright, announces the opening of a new Search Engine Academy in Beaverton, Oregon this fall.
Run a Profitable Google Adwords Pay Per Click Campaign
Google and Yahoo-Overture control over 90% of the PPC market and as such you should seriously consider using them if you want the maximum possible exposure to targeted web traffic through PPC advertising .Sign up for the Google Adwords program is free but they require a $5 USD deposit before they will start to display your ad copy.
Online Flower Shops Compete for Web Traffic with Partners
The top online flower shops make up nearly half the market for site traffic in the weeks leading up to Mothers Day as lesser known flower shops find other ways to keep up.
The Search Engine Optimization Boogie Woogie
In 1938, legendary Jazz Promoter John Hammond saw a huge business opportunity. He organized and promoted a concert in New York City featuring the three masters of a new vibrant art form. When Albert Ammons, Pete Johnson and Meade "Lux" Lewis performed in Carnegie Hall, it launched a national craze. Businesses and clubs had to hop on the bandwagon and get with the program. Newspapers began to assign special editors to cover the ?music beat? and report about this incredible energy as its popularity spread into the clubs. Soon all of the ?happening? places were featuring top musicians playing these infectious energetic tunes. Club owners seeking to get good reviews and ?cash in? would do whatever necessary to bribe the music editors so they co...
